Millennials come of age
Floating Share Widget
Floating Rate Widget
RATE THIS ARTICLE
BE THE FIRST TO RATE THIS ARTICLE
Millennials aren’t kids anymore. In fact, more than 12,000 Millennials become adults every day. As the leading edge of Millennials move into their mid-30s, we’ll examine the demographic profiles of Millennial adults, their lifestyles, attitudes and motivations as well as their need for connectivity and explain what it means for marketers trying to court the most influential generation since the Baby Boomers.
Millennials are largely optimistic about the future despite the fact that many came of age during the Great Recession, suffering disproportionately higher levels of unemployment just as they were supposed to be building the foundations of their careers. They’re less religious than any other generation and while they hold largely progressive values, there are some important contradictions worth noting. Millennials own smartphones at rates exceeding every other generation and account for one out of every two minutes Americans spend using these devices.
Find out how the most diverse generation in the United States thinks, feels and behaves, as well as how you can better reach these consumers with your marketing communications.
Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.