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In-Store Messages Optimized by Analytics – Case Studies and Results

Platt Retail Institute

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This article includes two case studies highlighting how even small changes in the digital marketing strategy — when backed by measurements and analytics — can make a big difference. The first case study concerns the use of digital menu boards in a quick service restaurant. The second measures the effects of installing digital signage in a U.S.-based fashion retailer’s store. Both studies demonstrate that in-store digital signage does indeed measurably influence customer purchase behavior. By analyzing sales data, playlist schedules and other relevant data, in-store digital communications can be a valuable tool supporting specific business goals.

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Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.