In-Store Messages Optimized by Analytics – Case Studies and Results
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This article includes two case studies highlighting how even small changes in the digital marketing strategy — when backed by measurements and analytics — can make a big difference. The first case study concerns the use of digital menu boards in a quick service restaurant. The second measures the effects of installing digital signage in a U.S.-based fashion retailer’s store. Both studies demonstrate that in-store digital signage does indeed measurably influence customer purchase behavior. By analyzing sales data, playlist schedules and other relevant data, in-store digital communications can be a valuable tool supporting specific business goals.
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