Forrester Research partnered with NRF to develop this annual study to understand retail CIOs’ most important challenges and opportunities for the upcoming year.
Learn how ratings and reviews influence the buying behavior of the modern consumer.
Learn how location-based technology enables retailers to learn more about consumer behavior in-store and use that information to improve operating performance.
In today’s omnichannel environment, both B2C and B2B organizations agree that product-centric and brand-focused content are essential to delivering the digital experience.
NRF and Ecommerce Europe surveyed hundreds of retail executives to develop this report, which finds current solutions straining to keep pace with rapidly evolving consumer technology and behavior.