For optimal user experience, please upgrade your browser.
Mobile and online shopping
Login to Download
NRF Original

The State of Retailing Online 2014: Key Metrics and Initiatives and Forrester Research

Floating Widget

Floating Share Widget

Floating Rate Widget

Please Select
Your Rating
SORO 2014 Marketing

The State of the Retailing Online series, a study conducted by Forrester Research, provides important benchmarks for online retailers.

Key investments in customer experience helped digital retail businesses grow an average of 29 percent in 2013. Growth of sales via smartphones and tablets has been significant, with store-based retailers reporting an average 135 percent year-over-year growth in sales from smartphones and 86 percent from tablets. and Forrester Research surveyed 70 retailers for the State of Retailing Online report, and more than half plan to make mobile efforts a top priority in 2014, focusing on key areas including responsive design and mobile site optimization.

Learn more about SORO and related articles, infographics and webinars.

Login to Download Membership

Be part of the industry’s largest, most vibrant and experienced online retail community and gain access to exclusive research, events and networking opportunities. Research

Gain insight into the emerging trends and best practices in digital retail.'s original research is conducted in partnership with leading research companies.