The State of Retailing Online 2014: Marketing
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The State of the Retailing Online series, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers.
Though mobile marketing budgets are increasing, online marketers are investing in tried and true marketing channels for the most part. With the proliferation of consumer touch points, marketing attribution models have increased in complexity. This report will show you how web marketing tactics compare with each other.
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