State of Retailing Online

Members Only

SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research

The State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

Cybersecurity for ecommerce
 
The State of Retailing Online 2020

An overview of metrics from 2019 as well as retailers’ key priorities, investments and challenges for 2020. 

 

Recommended reading

The ‘golden age’ of retail media networks
 
Leaders from Walgreens and Walmart speak at NRF 2024: Retail's Big Show.
Insights from Walgreens Advertising Group and Walmart Connect on physical stores as the next major media channel.
Read more
Capturing the right data to fuel retail success
 
Harnessing Data NRF 2024 session
NRF 2024: How Abercrombie & Fitch, Sephora and The Vitamin Shoppe stay connected to consumers.
Read more
Drew Barrymore and Shae Hong work within a union of trust and taste
 
Drew Barrymore and Shae Hong speaking at NRF 2024:Retail's Big Show.
NRF 2024: The co-founders of home goods brand Beautiful by Drew discuss their partnership and connecting with consumers.
Read more
How BÉIS Travel and Glossier are transforming markets at the speed of retail
 
BÉIS' Shay Mitchell, Glossier's Kyle Leahy and Shopify's Harley Finkelstein at NRF 2024: Retail's Big Show.
NRF 2024: BÉIS' Shay Mitchell and Glossier's Kyle Leahy in conversation with Shopify's Harley Finkelstein.
Read more
Inside the digital transformation of Abercrombie & Fitch
 
Samir Desai of Abercrombie & Fitch on the Retail Gets Real podcast.
Retail Gets Real episode 337: The retailer’s chief digital and technology officer on A&F’s digital revolution.
Read more
Lessons from market makers on leading with authenticity and innovation
 
Martha Stewart speaking at NRF 2024: Retail's Big Show.
NRF 2024: Insights from Martha Stewart, Chewy CEO Sumit Singh and Barnes & Noble CEO James Daunt.
Read more