Active Shooter

Active shooter guidelines

NRF’s retail-specific Active Shooter Guidelines are a resource for members and the retail industry about emergency response protocols.

active shooter retail safety
Active shooter consumer study

How familiar are U.S. consumers with the term “active shooter?” To help retailers proactively prepare for shooting incidents, NRF commissioned research to explore consumer awareness and perceptions of “active shooter” events and the associated terminology. This is a members-only resource.

Ambulance and police car at an emergency scene

Additional resources from the Department of Homeland Security

DHS provides the following training and planning resources: