Crowd Management

Retail loss prevention and security associates are always focused on customer safety. But the holiday season and other special events make it especially important to manage crowds effectively.

Effective crowd management guidelines

NRF’s effective crowd management guidelines help retailers prepare for both expected and unexpected events and include suggestions for policies regarding civil disturbances. Use the reminders and tips to address potential risks during the holiday season and beyond.

crowd management
Multiple offender crimes

Multiple offender crimes and criminal flash mobs are phenomena that continue to gain media attention. As these types of events cause sudden crowding in areas within stores and malls, guidelines and considerations for these types of occurrences are available to complement existing crowd management guidelines.

Inside of a mall staircase lit up with neon lights