For optimal user experience, please upgrade your browser.

Active Shooter

Floating Widget

Floating Share Widget

NRF's Active Shooter Guidelines

NRF's Active Shooter Guidelines provide members and the retail industry with the most up-to-date information about emergency response protocols.

Download NRF's retail-specific Active Shooter Guidelines. (Any logged in user may download this study.)

Active Shooter Consumer Study

How familiar are U.S. consumers with the term “Active Shooter?” To help retailers proactively prepare for shooting incidents, NRF commissioned research to explore consumer awareness and perceptions of “Active Shooter” events and the associated terminology. 

Download the study. (This is a members only resource.)

Additional Resources from the Department of Homeland Security

The U.S. Department of Homeland Security (DHS) provides the following training and planning resources: