Retail Advocates Summit 2026

Celebrate America250 with the industry that powers the U.S. economy


July 14-15, 2026 | Intercontinental at the Wharf | Washington, D.C.  

Retail: Powering America’s next 250 

The NRF Retail Advocates Summit is the retail industry’s premier advocacy event, held every two years in Washington, D.C., during election years. It brings together retailers and policymakers to build relationships, discuss key policy issues and celebrate retail’s impact on the U.S. economy and communities. 

The 2026 Summit theme, “Retail: Powering America’s Next 250,” honors the nation’s 250th anniversary by spotlighting the people and businesses driving economic growth and community enrichment through retail. 

The Summit has earned national recognition for its impact and innovation, including awards from the American Society of Association Executives, Association Trends and the Campaign & Elections Reed Awards. 

Registration 

Registration for the NRF Retail Advocates Summit 2026 will open in early 2026. 

View a recap of the 2024 Retail Advocates Summit, held July 24-25 in Washington, D.C.

Agenda


Wednesday, July 14, 2026

  • 3:00 p.m. – 5:00 p.m.

    General Sessions

  • 6:00 p.m. – 7:00 p.m.

    Welcome Reception

Thursday, July 15, 2026

  • 7:00 a.m. – 8:30 a.m.
    Breakfast and Program

  • 9:00 a.m. – 1:00 p.m.
    The Retail Experience

  • 5:30 p.m. – 6:30 p.m.
    Reception

  • 6:30 p.m. – 8:30 p.m.
    America’s Retail Champions Awards Dinner

The Retail Experience

July 15, 2026, 9 a.m. – 1 p.m.
This unique program offers policymakers and their staff an interactive journey through the retail industry, featuring demonstrations and displays by top retailers, technology innovators and Main Street businesses.

America’s Retail Champions 

NRF’s America’s Retail Champions program honors small business retailers who have demonstrated exceptional commitment to retail advocacy and their communities.





Read up on NRF's Retail Advocates Summit

Demonstrating retail’s impact from Main Street to Capitol Hill
NRF’s Retail Advocates Summit wins Best Lobby Day
Highlighting the industry’s power at The Retail Experience

Questions?


For questions regarding the Retail Advocates Summit, please contact Meghan Cruz.

The 2024 Retail Advocates Summit was sponsored by

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