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Shop safe, shop early

woman holding shopping bags in Fall

Shop safe,
shop early.

Whatever the holiday season brings, America’s retailers are ready.

Why shop early?

This holiday season we continue to experience the ongoing challenges of the COVID-19 pandemic. This year, we’re also navigating supply chain disruptions.

America’s retailers are ready. This year, join us again in shopping safe and shopping early. You’ll help retail workers, your family and your community — because we all deserve a happy and healthy holiday season.

Take advantage of early sales

Take the stress out of holiday shopping — start early. America’s retailers are ready.

Cross holiday shopping off your list

This holiday season is unlike any other. Get your shopping done early.

Keep everyone happy and healthy

Peace of mind — the perfect gift. Get your holiday shopping done early.

In the news

NRF on Shop safe, shop early campaign
holiday hiring in retail
NRF Senior VP of Communication and Public Affairs, Bill Thorne on Shop safe, shop early holiday campaign.
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NRF on shopping safe and shopping early
Holiday shopping 2020
NRF Senior VP of Communication and Public Affairs, Bill Thorne on shopping for the holidays in 2020.
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NRF on the Associated Press
Holiday shopping
NRF President and CEO, Matthew Shay, talks with the Associated Press on kicking off the holiday season early this year.
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NRF President and CEO Matthew Shay on CNBC Squawk Box
Matthew Shay CNBC Squawk Box August 2020 retail sales
NRF President and CEO, Matthew Shay, discusses August retail sales and what they mean for the future of the economy.
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NRF Launches “New Holiday Traditions” Campaign
NRF is launching a nationwide consumer education campaign to encourage consumers to shop safe and shop early.
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Imports spike as economy continues recovery
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Imports surged to unexpected high levels this summer as the U.S. economy continues to reopen and retailers stock up.
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