Retail Sales Retail Sales Rose Sharply in July Amid Prime Day, Back-to-School Sales and Rising Wages Retail sales reversed a downward trend in July as Prime Day and promotions by other brands prompted increased shopping. Learn more
Retail Gets Real Podcast Generation Alpha is already impacting back-to-class shopping Retail Gets Real Episode 313: GfK’s Rachel Bonsignore on what’s driving back-to-school shopping this season. Learn more
Back-to-Class Shopping Expected to Reach Record Levels Consumers expect to spend record amounts for both back-to-school and back-to-college shopping this year. Learn more
Consumer Trends What’s trending in back-to-college shopping NRF’s research shows increases in planned spending on electronic accessories and furniture. Learn more
Back to School Back-to-school trends to know Spending on essentials remains strong, plus other insights on how inflation is shaping consumers’ shopping plans. Learn more