Families Prioritize Back-to-School and College Spending Amidst Rising Inflation
Consumers expect to spend more per person on back-to-class items.
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Back-To-College
Gearing up to go back to class
Expecting higher prices, consumers are changing their shopping behavior.
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2021 Brings Back-to-Class Shopping to Record Levels
Consumers plan to spend record amounts for both school and college supplies as students return to in-person classrooms.
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Parents to spend even more on computers and desks as expectations of online classes increase
Most families still don’t know what students need for school this year.
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Back-to-school shopping 2020
Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.
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