NRF study says consumers shop at discount retailers regardless of age or income
89 percent of consumers shop at various discount retailers.
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Consumer Research
A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
A ‘Hump Day’ Fourth of July Slows Down Consumer Celebrations and Spending Totals
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What do Gen Z shoppers really want?
What the youngest generation considers to be “retail essentials”.
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The subscription-box consumer
Who are the subscription box customers? You might be surprised.
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A new kind of customer: What’s driving retail evolution
Episode 47 of Retail Gets Real: NRF’s Director of Research on generational differences in shopping habits.
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