Consumer Research
The evolving conversation on consumer values
How social values are impacting consumer behavior amid a pandemic and movement for racial equity.
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How COVID-19 is impacting boomers’ shopping behavior
From shopping online to curbside pickup, the pandemic has shifted boomers' priorities.
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3 ways consumers will celebrate dads despite the coronavirus
While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.
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Retailers help consumers celebrate life’s milestones — virtually
Retailers offer promotions around commencements-to-go and digital weddings.
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