Back-to-school takes a serious twist at Barnes & Noble College stores
President Jonathan Shar discusses how to connect with Gen Z shoppers.
Learn more
Gen Z
Dormify back-to-college partnership with The Container Store makes the grade
How to tap into a share of the $94 billion back-to-college market.
Learn more
Ralph Lauren teams up with Snapchat for virtual styles
The collection lives within Snapchat and the Bitmoji app.
Learn more
How brands can use social to connect with Gen Z
Younger consumers’ social media usage has gone up as a result of the pandemic.
Learn more
Gen Z: The next generation of retail influencers and spenders
Generation Z increasingly influences household spending according to a new NRF report.
Learn more