5 things to know about how consumers are shopping for Halloween
Retail Gets Real episode 319: NRF’s VP of Industry and Consumer Insights Katherine Cullen on Halloween spending.
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Halloween
Halloween goes ‘over the top’ with record spending and spooky, nostalgic décor
Consumer shopping trends indicate solid winter holiday sales.
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Halloween Spending to Reach Record $12.2 Billion as Participation Exceeds Pre-Pandemic Levels
NRF survey: Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record.
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Celebrating the spooky season with Party City
Retail Gets Real episode 287: Merchandising VP and “Halloween queen” Odette Welling on preparing for Halloween.
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3 ways Generation Z is celebrating Halloween this year
Younger consumers have more plans than any other group.
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