Monthly Economic Review NRF chief economist says pandemic made this year's holiday forecast the most challenging ever The pandemic has presented unique circumstances for the nation's economy. Learn more
Winter Holidays NRF expects holiday sales will grow between 3.6 and 5.2 percent NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion. Learn more
Monthly Economic Review NRF chief economist 'cautiously optimistic' but says holiday sales will hinge on 'wildcard puzzle pieces' Thanks to the pandemic, forecasting holiday sales is like assembling a jigsaw puzzle. Learn more
Winter Holidays NRF Launches “New Holiday Traditions” Campaign NRF is launching a nationwide consumer education campaign to encourage consumers to shop safe and shop early. Learn more
Winter Holidays Through the retail lens: Hiring for the holidays Considerations for small businesses as they prepare for a singular shopping season. Learn more