NRF chief economist says pandemic made this year's holiday forecast the most challenging ever
The pandemic has presented unique circumstances for the nation's economy.
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Holiday forecast
NRF expects holiday sales will grow between 3.6 and 5.2 percent
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
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NRF chief economist 'cautiously optimistic' but says holiday sales will hinge on 'wildcard puzzle pieces'
Thanks to the pandemic, forecasting holiday sales is like assembling a jigsaw puzzle.
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NRF Launches “New Holiday Traditions” Campaign
NRF is launching a nationwide consumer education campaign to encourage consumers to shop safe and shop early.
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Through the retail lens: Hiring for the holidays
Considerations for small businesses as they prepare for a singular shopping season.
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