NRF chief economist says pandemic made this year's holiday forecast the most challenging ever
The pandemic has presented unique circumstances for the nation's economy, making forecasting more difficult than ever.
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Holiday sales
NRF expects holiday sales will grow between 3.6 and 5.2 percent
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
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October retail sales grew as consumers started holiday shopping early
Retail sales grew for the sixth month in a row in October, with sales significantly better than a year ago.
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NRF chief economist says strong retail sales growth 'points to the resiliency of consumers'
Retail sales have largely recovered from the pandemic heading into the holiday season but growing cases are a threat.
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Imports set new record as retailers replenish inventories and stock up early for holidays
'Consumers are buying again and retail supply chains are working overtime to keep up.'
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