Consumer Trends

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Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

Latest news on consumer trends

 
Shoppers in a mall
Future-proofing retail with trend forecaster Andrea Bell
Retail Gets Real Episode 295: WGSN’s Andrea Bell talks about global drivers, consumer trends and the future of retail
 
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Consumers Plan to Increase Valentine’s Day Spending to Nearly $26 Billion
Consumers are expected to spend $25.9 billion on Valentine’s Day this year.
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Retail tech
What’s shaping the future of retail with NRF’s Susan Reda
Retail Gets Real episode 294: Exploring Gen Alpha, nearshoring, small concept stores, the metaverse and Web3.
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Consumer spending
Expecting the unexpected
How consumers surprised us in 2022.
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Explore more trends

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NRF Consumer Research
Check out the latest consumer surveys and research around consumer spending.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.