
Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.
NRF State of Retail & the Consumer
NRF State of Retail & the Consumer 2023 explored the health of the American consumer and retail industry with retail executives from major brands, prominent economists, industry experts and market researchers.
Latest news on consumer trends

Latest NRF Survey Shows Top Picks for Toys and Gifts for the Winter Holidays
NRF survey shows the top items consumers are shopping for throughout the season.

2023 holiday shopping outlook
How consumers will be spending and shopping this holiday season.
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5 things to know about how consumers are shopping for Halloween
Retail Gets Real episode 319: NRF’s VP of Industry and Consumer Insights Katherine Cullen on Halloween spending.
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Halloween goes ‘over the top’ with record spending and spooky, nostalgic décor
Consumer shopping trends indicate solid winter holiday sales.
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Dormify back-to-college partnership with The Container Store makes the grade
How to tap into a share of the $94 billion back-to-college market.
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