Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

NRF State of Retail & the Consumer

NRF State of Retail & the Consumer 2023 explored the health of the American consumer and retail industry with retail executives from major brands, prominent economists, industry experts and market researchers.

Watch now

SORAC 2023
 

Latest news on consumer trends

 
default image
Consumers to Spend Record Amount for Father’s Day
Consumers will collectively spend a record-high $22.9 billion to celebrate Father’s Day this year, according to NRF.
Read more
 
Woman wearing ThirdLove products
How ThirdLove revolutionized the bra market
Retail Gets Real episode 310: Co-founder and CEO Heidi Zak on creating an inclusive brand.
Read more
 
Sam's Club warehouse exterior
Sam’s Club Chief Merchant on leading through times of accelerated change
Retail Gets Real episode 309: Megan Crozier talks about what it means to be a ‘member-obsessed’ brand.
Read more
 
NRF Nexus attendees networking with each other.
Plan for the future of retail at NRF Nexus
Convene, connect and collaborate on innovations in retail marketing, tech and digital.
Read more

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief

Explore more trends

Woman works at laptop
 
NRF Consumer Research
Check out the latest consumer surveys and research around consumer spending.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.