
Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.
NRF State of Retail & the Consumer
NRF State of Retail & the Consumer 2023 explored the health of the American consumer and retail industry with retail executives from major brands, prominent economists, industry experts and market researchers.
Latest news on consumer trends

10 ideas worth stealing for 2023
Connecting with consumers, from revisiting RFID and rethinking partnerships to new payment options and sustainability.

Consumers to Spend Record Amount for Father’s Day
Consumers will collectively spend a record-high $22.9 billion to celebrate Father’s Day this year, according to NRF.
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How ThirdLove revolutionized the bra market
Retail Gets Real episode 310: Co-founder and CEO Heidi Zak on creating an inclusive brand.
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Sam’s Club Chief Merchant on leading through times of accelerated change
Retail Gets Real episode 309: Megan Crozier talks about what it means to be a ‘member-obsessed’ brand.
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Plan for the future of retail at NRF Nexus
Convene, connect and collaborate on innovations in retail marketing, tech and digital.
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