Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
Mindy Grossman
Personalization and positivity are top of mind for CEOs
NRF 2022: Leaders from WW International, Stitch Fix and Old Navy on meeting consumers’ changing needs.
 
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Retail Returns Increased as a Result of Sales Growth
National Retail Federation and Appriss Retail released a report finding retail returns increased due to sales growth.
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Big Show 2022
How the power of the consumer will drive change
NRF 2022: Morgan Stanley’s Carla Harris on the economic recovery, consumerism and diversity.
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NRF 2022 Marvin Ellison
Lowe’s drives successful growth home
NRF 2022: CEO Marvin Ellison on accelerating business transformation.
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NRF 2022 Chewy session
Chewy CEO Sumit Singh on innovation as a motivator for success
NRF 2022: How Chewy balances growth and a customer-centric culture.
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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.