Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

NRF State of Retail & the Consumer

This event  explored the health of the American consumer and retail industry with retail leaders from major brands, prominent economists and consumer experts.

State of Retail and the Consumer 2024
Join us at NRF Nexus 2024

NRF Nexus is where retail technology, marketing and digital leaders build impactful connections and big ideas around the future consumer.

With a singular focus, NRF Nexus attendees stay as one cohesive group throughout the entire event, ensuring an unparalleled experience without session overlaps. We've curated an intimate environment by limiting attendee numbers, restricting press access and facilitating genuine connections amongst the industry's finest minds.

NRF Nexus 2024

Latest news on consumer trends

A mother and daughter celebrating Mother's Day.
Mother’s Day 2024 is all about the classics
With a return to timeless gifts like flowers and special outings, consumers plan to spend an average of $254 per person.
Earth Day
A glance into consumers’ views on sustainability
New GfK research finds most Americans say concern for the environment is a priority.
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Individuals using a phone to shop.
The future of AI in consumer experience
Retail Gets Real episode 344: IBM’s Jane Cheung shares consumer study insights and how retailers are using AI
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Customers shopping
Highlights from NRF’s 2024 State of Retail & the Consumer
Insights into the future outlook of the retail industry.
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Family painting Easter eggs.
From Peeps to wreaths: Easter shopping insights with NRF’s Katherine Cullen
Retail Gets Real episode 341: NRF’s head of industry and consumer insights on the ways consumers are celebrating Easter.
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Explore more trends

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NRF Consumer Research
Check out the latest consumer surveys and research around consumer spending.
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.