Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

Latest news on consumer trends

 
Shopping district decorated for holidays
What to expect from consumer spending this holiday season
A look at NRF’s holiday sales forecast and how inflation is impacting consumer behavior.
 
Store openings
Store openings running ahead of a strong 2021
Consumers remain resilient and return to stores.
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Shopping online
Everything but the baby: How Babylist helps expectant parents prepare
Retail Gets Real Episode 288: Babylist’s Chief Growth Officer Lee Anne Grant on data-driven insights.
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Halloween shopping
Celebrating the spooky season with Party City
Retail Gets Real episode 287: Merchandising VP and “Halloween queen” Odette Welling on preparing for Halloween.
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Big Show
4 ways NRF 2023: Retail’s Big Show will help you break through
Find new inspiration, new technology and new partnerships to reach new levels of retail.
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Explore more trends

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NRF Consumer Research
Check out the latest consumer surveys and research around consumer spending.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.