Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
Sustainable shopper
3 sustainability trends to watch
Consumer sentiment, demand for transparency and technology are driving retail-focused sustainability efforts.
 
Mother draws with daughter on the floor on Mother's Day
Here’s how consumers are celebrating moms this Mother’s Day
Flowers, jewelry and gifts of experience all rank high on the list
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Sustainability
Earth Day confessional: An interview with NRF’s VP for sustainability
Scot Case discusses retail sustainability, how to measure it and why he cares about it.
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Child hugs mother
Mother’s Day Spending to Reach Record High
Mother’s Day spending is expected to total $31.7 billion this year.
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Sustainable shopping
2 types of shoppers brands should pay attention to this Earth Day
Insights about messaging and initiatives to help retailers reach sustainably minded consumers.
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Explore more trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.