Consumer Trends

Latest news on consumer trends

Consumer Trends

How Pura Vida brings customer service to life in a digital-first world

NRF Nexus: Connecting conversations — serving the modern consumer.

Economy

Store opening announcements keep pace with 2021

The return to stores continues, with closings down 60 percent.

Consumer Trends

What’s trending in back-to-college shopping

NRF’s research shows increases in planned spending on electronic accessories and furniture.

Consumer Trends

3 ways to deliver future-focused customer experiences

Key learnings from NRF Nexus.

Connected Commerce

Walmart finds success through “falling in love” with customer problems

NRF Nexus: Chief Commerce Officer Tom Ward on delivering exceptional experiences.

What's next

3 key factors that led to a record-setting holiday season

November Retail Sales Put Holiday Season on Track to Set New Records

148 Million Americans Plan to Shop Super Saturday

4 common myths about returns

Holiday Shopping Could Beat Forecast

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

See trends

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.