Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

NRF State of Retail & the Consumer

This event  explored the health of the American consumer and retail industry with retail leaders from major brands, prominent economists and consumer experts.

State of Retail and the Consumer 2024
 
Join us at NRF Nexus 2024

NRF Nexus is where retail technology, marketing and digital leaders build impactful connections and big ideas around the future consumer.

With a singular focus, NRF Nexus attendees stay as one cohesive group throughout the entire event, ensuring an unparalleled experience without session overlaps. We've curated an intimate environment by limiting attendee numbers, restricting press access and facilitating genuine connections amongst the industry's finest minds.

NRF Nexus 2024
 

Latest news on consumer trends

 
Children celebrating Halloween.
Consumer trends in Halloween shopping and celebration
Reasons for early shopping, the season’s biggest fans and how they’re spending.
 
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Census Retail Sales Data Shows Households Can Spend
U.S. Census Bureau data shows retail sales continued to grow in August, fueled by rising wages amid falling inflation.
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CNBC/NRF Retail Monitor Shows Retail Sales Grew Again in August as Inflation Eased
Retail sales increased again in August as consumer demand and easing inflation overcame slower job growth.
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Gen Z shoppers
How Gen Z is redefining retail
Retail Gets Real episode 361: NIQ’s Rachel Bonsignore on how to connect with the ‘first truly global generation’.
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A woman shopping.
The state of Gen Z
This report presented by NIQ and the National Retail Federation, explores the latest insights on Gen Z.
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Explore more trends

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NRF Consumer Research
Check out the latest consumer surveys and research around consumer spending.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.