Consumer Trends

Latest news on consumer trends

Consumer Trends

How Crocs takes ugliness to a new marketing level

CMO Heidi Cooley on attracting ‘one-of-a-kind’ fans to the comfortable shoe brand.

Father’s Day Data Center

Consumers to Spend $20 Billion on Father’s Day

Father’s Day spending is expected to total $20 billion, nearly on par with last year, according to NRF's annual survey.

Sustainability

3 sustainability trends to watch

Consumer sentiment, demand for transparency and technology are driving retail-focused sustainability efforts.

Mother’s Day

Here’s how consumers are celebrating moms this Mother’s Day

Flowers, jewelry and gifts of experience all rank high on the list.

Sustainability

Earth Day confessional: An interview with NRF’s VP for sustainability

Scot Case discusses retail sustainability, how to measure it and why he cares about it.

What's next

3 key factors that led to a record-setting holiday season

November Retail Sales Put Holiday Season on Track to Set New Records

148 Million Americans Plan to Shop Super Saturday

4 common myths about returns

Holiday Shopping Could Beat Forecast

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

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Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.