Consumer Trends

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Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

NRF State of Retail & the Consumer

NRF State of Retail & the Consumer 2023 explored the health of the American consumer and retail industry with retail executives from major brands, prominent economists, industry experts and market researchers.

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SORAC 2023

Latest news on consumer trends

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Latest NRF Survey Shows Top Picks for Toys and Gifts for the Winter Holidays
NRF survey shows the top items consumers are shopping for throughout the season.
A couple and child shopping in winter
2023 holiday shopping outlook
How consumers will be spending and shopping this holiday season.
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Halloween decorating
5 things to know about how consumers are shopping for Halloween
Retail Gets Real episode 319: NRF’s VP of Industry and Consumer Insights Katherine Cullen on Halloween spending.
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Explore more trends

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NRF Consumer Research
Check out the latest consumer surveys and research around consumer spending.
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.