Consumer Trends

Latest news on consumer trends

Careers and Leadership

Personalization and positivity are top of mind for CEOs

NRF 2022: Leaders from WW International, Stitch Fix and Old Navy on meeting consumers’ changing needs.

Consumer Trends

Retail Returns Increased as a Result of Sales Growth

National Retail Federation and Appriss Retail released a report finding retail returns increased due to sales growth.

Consumer Trends

How the power of the consumer will drive change

NRF 2022: Morgan Stanley’s Carla Harris on the economic recovery, consumerism and diversity.

Connected Commerce

Lowe’s drives successful growth home

NRF 2022: CEO Marvin Ellison on accelerating business transformation.

Customer Experience

Chewy CEO Sumit Singh on innovation as a motivator for success

NRF 2022: How Chewy balances growth and a customer-centric culture.

What's next

November Retail Sales Put Holiday Season on Track to Set New Records

148 Million Americans Plan to Shop Super Saturday

4 common myths about returns

Holiday Shopping Could Beat Forecast

An Octoberfest for retail sales

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

See trends

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.