Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

Latest news on consumer trends

 
Two people with holiday packages in their arms
6 things to know about the 2022 holiday shopping season
Consumer trends, retailers’ plans and more.
 
Shopping
Examining the state of retail heading into the holiday season
Retail Gets Real Episode 285: PwC’s Kelly Pedersen on the economy and where consumers are spending.
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Scotch Porter
Grooming and wellness go hand in hand for this entrepreneur
Retail Gets Real Episode 284: Scotch Porter founder and CEO Calvin Quallis on connecting with the male consumer.
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Halloween shopping
Halloween Participation Returns to Pre-Pandemic Levels with Record Spending
With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion.
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Holiday shopping
How retailers are preparing for an early holiday shopping season
Meeting customers when and where they want to shop.
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Explore more trends

Woman carrying shopping bags and smiling
 
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.