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Consumer Trends

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Consumer Trends

Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.

NRF State of Retail & the Consumer

NRF State of Retail & the Consumer 2023 explored the health of the American consumer and retail industry with retail executives from major brands, prominent economists, industry experts and market researchers.

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SORAC 2023
 

Latest news on consumer trends

 
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NRF Forecasts 2023 Retail Sales to Grow Between 4% and 6%
The NRF issued its annual forecast, anticipating that retail sales will grow between 4% and 6% in 2023.
 
Easter shopping
Seeds planted for record-high Easter spending
A closer look at what’s driving the expected $24 billion in spending.
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Easter shopping
Easter Spending Expected to Reach Record $24 Billion
Consumers plan to spend a collective $24 billion on Easter this year, according to NRF and Prosper.
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Barnes & Noble
Barnes & Noble’s CEO is a book lover’s bookseller
James Daunt on the retail chain’s resilience and the industry’s evolution.
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Sustainable shopper
Answers to consumer questions about the climate impacts of shopping
NRF releases report on the carbon footprint of retail purchases.
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Explore more trends

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NRF Consumer Research
Check out the latest consumer surveys and research around consumer spending.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.