NRF Forecasts

Holiday retail sales forecast 2021

NRF predicts highest holiday retail sales on record this winter holiday season.

a lady is holding a christmas present in front of a christmas tree during the holiday season
Economic forecast
Economic forecast 2021

NRF forecasts that retail sales during 2021 will increase to more than $4.44 trillion as more individuals continue to get vaccinated and the economy reopens.


More economic and consumer research from NRF

Monthly Economic Review: October 2021
The COVID-19 situation has been a significant factor impacting the direction of the economy.
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NRF Economist: ‘Watch What Consumers Do, Not What They Say’ as Recovery Continues
Despite falling consumer confidence amid the recent rise in COVID-19 infections, shoppers are continuing to spend.
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Retail Holiday and Seasonal Trends
Consumer spending data for retail holidays throughout the year.
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