NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 to see how American families will shop for clothing, supplies and other items for the next school year.
Scroll through the two dashboards below to learn more about how families with children attending K-12 are preparing for back-to-school and how college students and their families are getting ready for back-to-college.
About the survey: The survey of 7,830 consumers was conducted by Prosper Insights & Analytics between June 30 – July 7 and has a margin of error of plus or minus 1.1 percentage points.
Back to School
Survey results and consumer insights related to retail’s second biggest spending event of the year.