- Consumers spent an average of $169.79 on Easter gifts and celebrations
- Total spending was expected to reach $20.8 billion
- Food, gifts and clothing were the biggest drivers of growth this year
Read more about how consumers celebrated the holiday in NRF’s Easter press release and dive deeper into the data below.
Households with children were expected to spend an average of $250 on the holiday. From Easter egg hunts and gatherings with loved ones to new spring outfits for the entire family, nearly nine in 10 consumers with children planned to celebrate the holiday this year.
How U.S. adult consumers planned to celebrate the holiday this year.
- 2021: A look at the Easter consumer
- 2020: How consumers are celebrating Easter amid a pandemic
- 2019: 3 ways younger consumers are embracing Easter
- 2018: Easter spending expected to be second highest in NRF survey history
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.