Easter

2021: A look at the Easter consumer
2020: How consumers are celebrating Easter amid a pandemic
2019: 3 ways younger consumers are embracing Easter
2018: <a href="https://nrf.com/media-center/press-releases/easter-spending-expected-be-second-highest-nrf-survey-history">Easter spending expected to be second highest in NRF survey history
2017: <a href="https://nrf.com/media/press-releases/nrf-says-later-easter-expected-bring-record-spending">A later Easter is expected to bring record spending
2016: <a href="https://nrf.com/media/press-releases/nrf-says-easter-spending-will-reach-173-billion">Americans anticipate spending more than ever on Easter this year
2015: <a href="https://nrf.com/media/press-releases/consumers-the-hunt-candy-new-spring-apparel-this-easter">Consumers on the hunt for candy, new spring apparel this Easter

Eighty percent of consumers celebrated Easter this year

Consumers spent an average of $169.79 on Easter gifts and celebrations
Total spending was expected to reach $20.8 billion
Food, gifts and clothing were the biggest drivers of growth this year

Read more about how consumers celebrated the holiday in NRF’s Easter press release and dive deeper into the data below.

3 ways parents made Easter special this year

Households with children were expected to spend an average of $250 on the holiday. From Easter egg hunts and gatherings with loved ones to new spring outfits for the entire family, nearly nine in 10 consumers with children planned to celebrate the holiday this year.