Easter

Easter tablescape
 
Nearly 8 in 10 consumers will celebrate Easter this year
  • A year after COVID-19 shook up our lives, consumers are ready to get their celebration plans and spending back on track. NRF’s annual Easter survey shows how consumers will be embracing the holiday.
  • 79 percent of Americans plan to mark the occasion.
  • Consumers are planning to spend an average of $179.70 on Easter gifts and celebrations, the highest amount in the survey’s history.
  • Easter gifts, food and candy are the biggest drivers of growth this year.
 
Easter plans amid COVID-19
We asked consumers in early March about how they’re celebrating this year.
1
 
Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
 
a family is shown with friends painting easter eggs
 

More on consumer trends

5 key takeaways on the evolving customer journey
 
Insights on consumer sentiment from the WWD report.
Read more
2022 and Beyond: The Evolving Customer Journey
 
The NRF participated in a Women’s Wear Daily’s special executive report, sponsored by American Express.
Read more
Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels
 
Consumer spending on Halloween-related items is expected to reach an all-time high.
Read more
Navigating the brave new world of bricks-and-mortar retail
 
How the pandemic helped flagship stores merge the digital and physical worlds.
Read more
Growing a digital-first home goods store with Parachute
 
Retail Gets Real episode 237: Founder and CEO Ariel Kaye on accelerated growth during the pandemic.
Read more
Inside Levi’s digital strategy
 
Retail Gets Real episode 236: How the iconic brand is becoming a digital powerhouse.
Read more