Easter

Nearly 8 in 10 consumers will celebrate Easter this year

A year after COVID-19 shook up our lives, consumers are ready to get their celebration plans and spending back on track. NRF’s annual Easter survey shows how consumers will be embracing the holiday.
79 percent of Americans plan to mark the occasion.
Consumers are planning to spend an average of $179.70 on Easter gifts and celebrations, the highest amount in the survey’s history.
Easter gifts, food and candy are the biggest drivers of growth this year.

Easter plans amid COVID-19

We asked consumers in early March about how they’re celebrating this year.

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Down the rabbit hole

See historical data on how consumers celebrate the popular spring holiday.

Results of the Easter spending survey are released each year prior to the holiday.

2021 Brings Back-to-Class Shopping to Record Levels

Consumers plan to spend record amounts for both school and college supplies as students return to in-person classrooms.

Consumers embrace physical retail as U.S. emerges from the pandemic

New research highlights how consumer expectations for physical shopping have changed.

The strategy behind Kate Spade New York and Hollister’s TikTok success

NRF Retail Converge: A discussion about meeting the consumer where they are and trusting creators.

More than Half of Retail Professionals Say Pandemic Accelerated Tech Product Launches

National Retail Federation and Euromonitor International release a new report on retail technology

Imperfect Foods’ perfect plan

Talking with CEO Philip Behn about the online grocer’s growth plan and focus on sustainability.

Using Retail Tech Innovation to Enhance the Customer Experience

In collaboration with NRF, Euromonitor International created this report to explore how digital shoppers have changed.