Easter

Nearly 8 in 10 consumers will celebrate Easter this year

A year after COVID-19 shook up our lives, consumers are ready to get their celebration plans and spending back on track. NRF’s annual Easter survey shows how consumers will be embracing the holiday.
79 percent of Americans plan to mark the occasion.
Consumers are planning to spend an average of $179.70 on Easter gifts and celebrations, the highest amount in the survey’s history.
Easter gifts, food and candy are the biggest drivers of growth this year.

Easter plans amid COVID-19

We asked consumers in early March about how they’re celebrating this year.

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Down the rabbit hole

See historical data on how consumers celebrate the popular spring holiday.

Results of the Easter spending survey are released each year prior to the holiday.

Imperfect Foods’ perfect plan

Talking with CEO Philip Behn about the online grocer’s growth plan and focus on sustainability.

Using Retail Tech Innovation to Enhance the Customer Experience

In collaboration with NRF, Euromonitor International created this report to explore how digital shoppers have changed.

4 takeaways from the State of Retail and the Consumer

How brands can appeal to the post-pandemic consumer.

Retail Sales to Now Exceed $4.44 Trillion in 2021, as NRF Revises Annual Forecast

Divided We Stand: Decoding the Citizen Shopper

The past year of social, economic and personal upheaval has amplified the voice of the consumer.

Digital expectations in a physical world

Retail Gets Real episode 223: Jason ‘Retailgeek’ Goldberg on consumer behavior and the role of the store.