Easter

Nearly 8 in 10 consumers will celebrate Easter this year

A year after COVID-19 shook up our lives, consumers are ready to get their celebration plans and spending back on track. NRF’s annual Easter survey shows how consumers will be embracing the holiday.
79 percent of Americans plan to mark the occasion.
Consumers are planning to spend an average of $179.70 on Easter gifts and celebrations, the highest amount in the survey’s history.
Easter gifts, food and candy are the biggest drivers of growth this year.

Easter plans amid COVID-19

We asked consumers in early March about how they’re celebrating this year.

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Down the rabbit hole

See historical data on how consumers celebrate the popular spring holiday.

Results of the Easter spending survey are released each year prior to the holiday.

Consumers want it all

As retailers and brands look to the future, they must focus on aligning offerings with these new consumer expectations.

What’s ahead for retail in 2022

Forecasting this year’s retail trends, from reimagining the customer experience to virtual commerce.

10 NYC stores showcasing the future of retail

Take a quick look at these stores — and visit in-person next month during NRF 2022: Retail’s Big Show.

Retail predictions from 5 years ago: What did we get right?

Where retailers focused their energy in 2017

148 Million Americans Plan to Shop Super Saturday

More than 148 million consumers plan to shop in-store and online on the last Saturday before Christmas this year.

180 Million Shop Over Thanksgiving Holiday Weekend

Nearly 180 million Americans shopped during the Thanksgiving weekend five-day holiday shopping period.