NRF has been conducting its annual Father’s Day survey with Prosper Insights & Analytics since 2003 to see how Americans celebrate dad on his special day.
As we make our way closer to the pandemic finish line, consumers are ready to show Dad some love this Father's Day.
- 75 percent of consumers plan to celebrate Father's Day
- The average consumer is set to spend an estimated $174.10 on Father’s Day gifts
- Top gift categories include personal care, home and gardening and tools and appliances
About the survey: The 2021 survey of U.S. adults 18 and older was conducted in May and has a margin of error of plus or minus 1.1 percentage points.
- 2020: 3 ways consumers will celebrate dads despite the coronavirus
- 2019: Father’s Day spending expected to reach all-time high of $16 billion
- 2018: Father’s Day spending to reach near-record $15.3 billion
- 2017: Father’s Day spending to reach record-high $15.5 billion
- 2016: Father’s Day spending to reach record-high $14.3 billion
- 2015: Father’s Day spending to reach $12.7 billion
Results of NRF’s Father’s Day spending survey are released each year in early June.