NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.
Graduation 2021
Consumers to spend an average $119 on grad gifts
According to NRF's annual survey conducted by Prosper Insights and Analytics, 32% of respondents will buy a gift for a graduate in their life this year.
- Total spending is expected at $5.9 billion
- Cash is, once again, the top gift
Historical highlights
- 2019: After graduation: Where this year’s grads will find jobs
- 2018: Graduation spending to reach $5.2 billion
- 2017: Graduation spending to reach record-high $5.6B
- 2016: Americans to spend $5.4 billion on graduation gifts
- 2015: Graduates make room for electronics, cash after graduation
Results of NRF’s graduation spending survey are released each year in May.
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