
NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.
Graduation 2021
Consumers to spend an average $119 on grad gifts
According to NRF's annual survey conducted by Prosper Insights and Analytics, 32% of respondents will buy a gift for a graduate in their life this year.
- Total spending is expected at $5.9 billion
- Cash is, once again, the top gift
Historical highlights
- 2019: After graduation: Where this year’s grads will find jobs
- 2018: Graduation spending to reach $5.2 billion
- 2017: Graduation spending to reach record-high $5.6B
- 2016: Americans to spend $5.4 billion on graduation gifts
- 2015: Graduates make room for electronics, cash after graduation
Results of NRF’s graduation spending survey are released each year in May.
More consumer trends
3 sustainability trends to watch
Consumer sentiment, demand for transparency and technology are driving retail-focused sustainability efforts.
Read more
Earth Day confessional: An interview with NRF’s VP for sustainability
Scot Case discusses retail sustainability, how to measure it and why he cares about it.
Read more
Mother’s Day Spending to Reach Record High
Mother’s Day spending is expected to total $31.7 billion this year.
Read more
2 types of shoppers brands should pay attention to this Earth Day
Insights about messaging and initiatives to help retailers reach sustainably minded consumers.
Read more
3 ways parents are making Easter special this year
Plans may look different this year, but there's no stopping the Easter Bunny.
Read more
More Consumers Hunting for Bargains this Easter
Consumers plan to spend an average $169.79 this year on Easter-related items, according to NRF and Prosper.
Read more