Halloween Data Center

NRF has been conducting its annual Halloween survey with Prosper Insights & Analytics for over a decade to see how Americans celebrate the fright and delight of this beloved autumn holiday.



Halloween Participation Returns to Pre-Pandemic Levels
With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion.
Halloween Headquarters
Find out how Americans planned to celebrate and which costumes topped the list over the years with NRF’s Halloween surveys.