trick or treaters carrying jack-o-lantern baskets on Halloween
Halloween spending soars

Consumers are expected to spend an average $102.74 on Halloween in 2021. Plans to celebrate Halloween are up this year compared with last and are close to pre-pandemic levels.

Halloween 2021
3 trends driving Halloween celebrations in 2021

The spooky season holiday is back and consumers are ready, earlier than ever this year.

2021 Halloween trends

Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. 

Halloween Data Center
Consumer spending trends during the second biggest retail event of the year.
a kid in their halloween costume stands with his halloween pumpkin for trick or treating