Fourth of July 2021
As vaccinations continue to roll out across the country and restrictions on gatherings are lifted, consumers are looking forward to planning cookouts and watching fireworks to commemorate July 4th this year.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
About this survey: This year’s survey was fielded to 7,893 consumers and was conducted June 1-June 9, 2021, and has a margin of error of +/- 1.1%
Historical Highlights
- 2019: Consumers to spend a total $6.7 billion on Fourth of July (Data Center)
- 2018: A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
Here’s how consumers are celebrating moms this Mother’s Day
Flowers, jewelry and gifts of experience all rank high on the list
Read more
Earth Day confessional: An interview with NRF’s VP for sustainability
Scot Case discusses retail sustainability, how to measure it and why he cares about it.
Read more
Mother’s Day Spending to Reach Record High
Mother’s Day spending is expected to total $31.7 billion this year.
Read more
2 types of shoppers brands should pay attention to this Earth Day
Insights about messaging and initiatives to help retailers reach sustainably minded consumers.
Read more
3 ways parents are making Easter special this year
Plans may look different this year, but there's no stopping the Easter Bunny.
Read more
DIY aims for different generations
Lowe’s and Tractor Supply Company meet a new era of home improvers.
Read more