Independence Day

Fourth of July 2022

NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.

See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.

 

About this survey: This year’s survey was fielded to 8,210 consumers and was conducted June 2 - June 8, 2022, and has a margin of error of +/- 1.1%

Independence Day Data Center

Learn more about celebration and purchasing trends over time and how various demographics plan to embrace the holiday.

 
A son sits on his mom's lap for the Independence day celebration
 

More on consumer trends

6 things to know about the 2022 holiday shopping season
 
Consumer trends, retailers’ plans and more.
Read more
Examining the state of retail heading into the holiday season
 
Retail Gets Real Episode 285: PwC’s Kelly Pedersen on the economy and where consumers are spending.
Read more
Grooming and wellness go hand in hand for this entrepreneur
 
Retail Gets Real Episode 284: Scotch Porter founder and CEO Calvin Quallis on connecting with the male consumer.
Read more
Halloween Participation Returns to Pre-Pandemic Levels with Record Spending
 
With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion.
Read more
How retailers are preparing for an early holiday shopping season
 
Meeting customers when and where they want to shop.
Read more
Making golf accessible and inviting to all
 
Retail Gets Real episode 282: Jill Thomas of PGA TOUR Superstore on redefining the sport.
Read more