Independence Day

Fourth of July 2021

As vaccinations continue to roll out across the country and restrictions on gatherings are lifted, consumers are looking forward to planning cookouts and watching fireworks to commemorate July 4th this year. 

See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.

 

About this survey: This year’s survey was fielded to 7,893 consumers and was conducted June 1-June 9, 2021, and has a margin of error of +/- 1.1%

Independence Day Data Center

Learn more about celebration and purchasing trends over time and how various demographics plan to embrace the holiday.

 
A son sits on his mom's lap for the Independence day celebration
 

More on consumer trends

Meet The List of People Shaping Retail’s Future 2022
 
Retail Gets Real episode 245: Wisdom from leaders at Chewy, CVS, Five Below, McDonald’s and The RealReal.
Read more
Adapting the store to evolving consumer needs
 
Retail Gets Real episode 243: Jason “Retailgeek” Goldberg of Publicis Groupe.
Read more
Holiday Spending Reflects Consumer Demand
 
Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases this year.
Read more
5 key takeaways on the evolving customer journey
 
Insights on consumer sentiment from the WWD report.
Read more
2022 and Beyond: The Evolving Customer Journey
 
The NRF participated in a Women’s Wear Daily’s special executive report, sponsored by American Express.
Read more
Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels
 
Consumer spending on Halloween-related items is expected to reach an all-time high.
Read more