Mother’s Day

NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.

Mother kisses smiling young son
Mother’s Day spending reached a record high

Mother’s Day spending expectation totaled $31.7 billion this year, up $3.6 billion from 2021’s record spending. Approximately 84 percent of U.S. adults were expected to celebrate Mother’s Day.

Here’s how consumers are celebrating moms this Mother’s Day
Flowers, jewelry and gifts of experience all rank high on the list.
mom and daughter smile on mothers day
Breakfast tray with mother's day card
Mother’s Day Data Center
What’s mom getting this year? Where do consumers shop for Mother’s Day? Where do consumers find inspiration for Mother’s Day gifts? See the demographic breakdown of who shops where and for what in our Mother’s Day Data Center.

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