NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers plan to spend for and celebrate during the popular cultural holiday. More consumers than ever are celebrating St. Patrick’s Day in 2024 – 62% plan to celebrate and they expect to spend an average of $44.40.

About the survey: The 2024 survey of 8,724 U.S. adults 18 and older was conducted February 1-6 and has a margin of error of plus or minus 1.1 percentage points.

Historical highlights

• 2023: How consumers are celebrating a record-breaking St. Patrick’s Day
• 2020: 3 charts that explain why consumers are feeling lucky this St. Patrick’s Day
• 2019: 3 reasons consumers and retailers are marking their calendars for St. Patrick’s Day
• 2018: St. Patrick’s day spending to hit record $5.9 billion
• 2017: St. Patrick’s Day spending to reach $5.3 billion
• 2016: St. Patrick’s Day expected to give retailers a spring boost
• 2015: Consumers ready to let go of winter with traditional St. Patrick’s Day celebrations

Results of the St. Patrick’s Day spending survey are released each year in early March.