Super Bowl LVI:
The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2022 Super Bowl survey found that 184.5 million U.S. adults said they planned to tune into the big game. And, despite the ongoing impact of the pandemic, consumers felt more comfortable bringing back some game-day traditions. This year, 90 million people planned to throw or attend a party, up from 62.8 million last year, and another 13.7 million adults planned to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations and other purchases for the day was expected to reach $14.6 billion.
See more data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends.
NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.
The 2022 survey of 7,728 adults 18 and older was conducted by Prosper Insights & Analytics between January 3-11 and has a margin of error of plus or minus 1.1 percentage points.
Historical highlights
- 2020: Consumers say they’ll spend an average $89 on Super Bowl (click through to dashboard)
- 2019: Consumers say they’ll spend an average $81 on Super Bowl
- 2018: Consumers to spend $15.3 billion on 2018 Super Bowl
- 2017: Consumers will spend $14.1 billion on 2017 Super Bowl
- 2016: An estimated 189 million Americans expected to watch Super Bowl 50
- 2015: 184 million Americans to watch 2015 Super Bowl, according to NRF Survey
Results of the Super Bowl spending survey are released each year in January.