Winter Holidays Data Center

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday, Kwanzaa, Hanukkah and Christmas. Learn more below about holiday trends over the years and check back often to stay up to date on retail’s busiest season.

NRF and Prosper Insights & Analytics October Consumer Holiday Survey was fielded to 7,921 consumers. It was conducted October 1-10 and has a margin of error of plus or minus 1.1 percentage points.

 
Winter Holidays
All of NRF’s holiday resources in one place, from the latest news to historical data deep dives.
 
2021 Holiday Retail Sales
NRF predicts highest holiday retail sales on record.