NRF has surveyed consumers about how they plan to celebrate Valentine's Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift.
Explore the data on how consumers celebrate
Fewer consumers celebrating Valentine’s Day but those who do are spending more
Americans are expected to spend a record amount this year.
Is love still in the air?
Three ways consumers’ attitudes toward Valentines’ Day are changing.
NRF has been conducting its annual Valentine’s Day consumer spending survey since 2004.