Sustainable, profitable and brand-building? The new normal for supply chain operations

February 2022

Today's purpose-driven consumers care more about how their products are sourced, developed and arrive at their door or shelf than ever before. This has led to a surge in interest around cleaner product sourcing and transparency throughout the value chain to establish trust with consumers and deliver against sustainability targets. Technology, traceability and sustainability strategies run hand in hand to create both more sustainable supply chains, as well as credibility and trust with consumers who are increasingly wary of unsubstantiated brand promises about environmental and social impact.

Watch NRF’s February Supply Chain Lunch and Learn as Sheri Hinish and Christina Shim from IBM and David Katz, CEO of the Plastic Bank, share the impact product transparency and a stronger circular supply chain can have on brand trust.

Thank you to our sponsor IBM.