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NRF staff

Vice President, Membership Sales

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National Retail Federation’s dedicated staff of more than 100 makes an impact in the lives of retailers, retail employees and consumers every day, and our collaborative culture reflects the passion and innovation of the industry we serve. A career at NRF offers opportunities for learning, travel and professional growth. 

Learn more about working at the National Retail Federation.

NRF is seeking a VP Membership Sales to join its Member Relations department.  The VP will be responsible for developing both short-term and long-range tactics and strategies to meet and exceed the needs of a diverse and growing membership through innovative recruitment and retention strategies.

The ideal candidate will possess intellectual curiosity, embrace open collaboration and take an energetic and flexible approach to fulfilling our mission.

Essential Functions

  • Designs and deploys sales strategies and recruitment and retention initiatives which optimize membership quotas/targets and budgeted revenue goals
  • Identifies and implements membership acquisition strategies for non-traditional markets
  • Leverages deep industry, public policy knowledge and network to identify potential new members, maintains strong relationships with members and maximizes achievement of business goals
  • Applies market intelligence, best practices, and industry research to develop and implement innovative recruitment and retention strategies
  • Partners with senior leadership to define performance measurements, regular adjusts strategy and objectives to align with the evolving member needs and industry
  • Conducts sales presentations, articulates the member value proposition and develops membership materials communicating the value proposition
  • Identifies opportunities for sales process improvement and realignment of recruitment and retention strategy; facilitates successful implementation of new programs
  • Institutes and formalizes membership sales process to track sales cycle of member prospects and renewals to accurately forecast membership revenue monthly
  • Communicates and reports membership statistics, trends, and satisfaction to senior staff
  • Oversees the work of direct reports, and actively invest in team’s performance, professional growth and development
  • Performs other duties as assigned
Informal meeting at NRF Headquarters


  • Bachelor’s degree in business or related field
  • A minimum of 10 years’ experience in intangible selling or fundraising, or new business development
  • Proven experience implementing and managing sales plans, forecasting, planning and budgeting
  • Conducts sales presentations, articulates the member value proposition and develops membership materials communicating the value proposition
  • Proficiency with SalesForce CRM system
  • Comprehensive demonstrable analytical, strategic thinking, and problem-solving skills
  • Proven ability to plan and execute in a fast-paced environment
  • Creative thinker with the ability to solve revenue generation challenges
  • Must be energetic and creative, and have a strong inclination for individual initiative
  • Ability to gather, interpret, analyze, and report statistics and other data
  • Exceptional oral and written communications abilities and negotiation skills
  • Ability to translate complex information for a broad range of audiences
  • Self-directed, goal-oriented, and the ability to work creatively and productively with colleagues
  • Ability to handle pressure in a deadline driven environment 
  • Experience working with association management/membership database
  • Travel required

How to apply

To apply, send your resume and one-page cover letter summarizing your interest, qualifications and salary expectations.  Please reference the VP, Membership Sales position in your cover letter.  Email your application to, Attention: Manager, Human Resources, NRF, 1101 New York Avenue, NW, Suite 1200, Washington, DC 20005.

National Retail Federal offers a comprehensive benefits package that includes focus on work/life satisfaction and balance.  NRF seeks to continue to grow a diverse, highly committed, skilled and collaborative staff.

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NRF made The Washington Post's list of Top Workplaces in D.C. for the second year in a row.