Katie McBreen is vice president of communications and public affairs at the National Retail Federation. In this role, McBreen develops strategic campaigns around NRF’s industry and advocacy communications work, including the This is Retail campaign. She also manages the organization’s strategic and executive positioning, crisis communications, advertising, and media relations efforts.
With a combination of political, agency and association experience, McBreen is a leader in her field speaking regularly on content marketing, campaign development and thought leadership. She co-leads the “D.C. Communicators Group,” a networking forum for top trade association and corporate communications professionals in Washington, sits on the Board of the Public Affairs Council, and in 2013 was recognized by PRWeek magazine as one of “40 Under 40”–young individuals leading the charge for the next generation of communicators.
McBreen joined NRF from the U.S. Chamber of Commerce in 2012, where she served as senior director of communications and strategy. While at the Chamber, she played a key role in developing strategic communications campaigns to advance the Chamber’s jobs agenda including the development and launch of the Campaign for Free Enterprise and the Project for Regulatory Reform.
McBreen began her professional career with the Bush administration where she spent three years in the Office of the Vice President as the associate deputy director of advance. She traveled around the world coordinating all preparations for the vice president’s visits, including the Republican National Convention, the Vice Presidential Debate, the inauguration of President Hamid Karzai in Afghanistan, and the Presidential Inauguration.
A native of Idaho, McBreen graduated from Whitman College in Walla Walla, Washington with a bachelor’s of arts in politics and a minor in Spanish. She lives with her husband in Washington, D.C.