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Tami Sakell

Sr. Director, Exhibit & Sponsorship Sales


Tami Sakell is senior director of exhibit sales and sponsorship at the National Retail Federation. In this role, she is responsible for NRF’s Annual Convention (Retail’s BIG Show), NRF Loss Prevention Conference and EXPO, NRF Loss Prevention Summit, and the NRF Supply Chain Summit. She also manages sales for webinars and dinners, the Online Merchandising Workshop, and the Annual Summit.

Under Sakell’s leadership, event sales have grown substantially, contributing to several awards from the Trade Show News Network (TSNN) including TSNN’s Top 200 and the TSNN Top 50 Fastest-growing Trade Shows.

Sakell joined NRF in 2004 as manager of membership. Prior to joining NRF, Tami worked for technology companies including WorldPay and VeriSign. She currently resides in Northern Virginia.