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Vicki Cantrell

Digital Retail (Shop.org)

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Shop.org is a community that's truly "by the member, for the member." This is THE place to connect with retailers and industry pros who know and love the world of digital retail.

News & Research

Shop.org’s highly-regarded original research includes the State of Retailing Online reports, quarterly Think Tank articles, annual eHoliday studies, and Snapshot reports on hot topics in digital retail. Social and Mobile Commerce Studies and consumer research identify shopping trends, and Organizational Structure Studies dig into the evolving nature of the retail industry. Member-submitted white papers round out the resources available in the Retail Library.

Online and Mobile stories in our News section spotlight emerging trends, recap the latest research and share the latest tips from industry experts.

Shop.org SmartBrief is a free, daily email newsletter for online and multichannel retailers. Each issue provides a concise summary of the day’s most important news stories impacting our industry. Preview and subscribe to the newsletter, search the archives, subscribe via RSS or learn more about advertising in the brief.

Events & Education

Shop.org’s signature annual events include the Online Merchandising Workshop and the Shop.org Digital Summit. Throughout the year, live webinars and archived replays are available online. View all upcoming events.

Shop.org Digital Summit heads to Philadelphia in 2015
In 2015, more than 5,000 industry insiders will gather in Philadelphia for the Shop.org Digital Summit, an event specifically for digital and multichannel retailers. If you have an add to cart button, you need to be there.
Merch 2014
Heading to a keynote session at Shop.org's Online Merchandising Workshop

Networking

Shop.org members do business across the United States and around the world. Regional dinners are scheduled in more than a dozen cities throughout the year, and offer opportunities to connect with local industry peers. Registration is free for retailers. Check the calendar for a dinner near you.

You can also strike up a conversation with colleagues and post questions in Shop.org’s LinkedIn group. And we’re sharing updates and talking shop on Facebook and Twitter.

Advocacy

NRF’s policy agenda is focused on jobs, innovation and consumer value. We’re the voice of retail – including digital retail – in our nation’s capital, advocating for the industry on issues like patent reform, mobile payments and data security.

Committees & Membership

Shop.org members support the digital retail community with their commitment, energy and creativity. Learn more about becoming a member of the industry’s largest, most vibrant online retail community.

We’re especially grateful for members who go the extra mile to serve on committees and on our Board of Directors. Their contributions provide vision and insights for our members and our industry. Find out more about getting involved with our Content Committee, Research Committee, Member Services Committee, Policy Advisory Group or Think Tank.

Vicki Cantrell at Shop.org Online Merchandising Workshop
Shop.org Executive Director and NRF SVP, Communities Vicki Cantrell

About Shop.org

Shop.org, a division of the National Retail Federation, is focused on providing holistic member value to digital retailers and the companies that serve them. Our vision is to be the world’s most valued membership community for digital commerce.

Since 1996, the digital retail industry has joined with Shop.org to advance the retail industry though shared knowledge, experience and expertise. Shop.org’s network of more than 600 member companies and thousands of actively participating executives is focused on the digital retail industry’s most critical challenges and rewarding opportunities, including:

  • Best practices in digital retail marketing and merchandising
  • Innovative and emerging retail technology
  • Mobile and social marketing and commerce
  • Seamless, omnichannel strategy
  • Website design, usability, conversion and customer experience

Shop.org provides a forum for retail executives to share information, lessons-learned, new perspectives and insights about online and multichannel retailing. Join us.

Staff contacts:

Vicki Cantrell

Vicki Cantrell
SVP, Communities and Executive Director, Shop.org
202-626-8195

Artemis Berry

Artemis Berry
VP, Digital Retail
202-626-8118

Sara Greene

Sara Greene
Director, Membership
202-626-8113

Fiona Swerdlow

Fiona Swerdlow
Head of Research
914-772-6817

Events
Retail's BIG Show 2015 logo

See highlights from the NRF 104th Annual Convention and EXPO, January 11 - 14 in New York.

Shop.org Membership

Be part of the industry’s largest, most vibrant and experienced online retail community and gain access to exclusive research, events and networking opportunities.

Shop.org SmartBrief

The latest online and multichannel retail news, delivered to your inbox each weekday.

Upcoming Event
Terranea Resort, Los Palos Verdes

Discover new ways to boost conversion and optimize your website at the Shop.org Online Merchandising Workshop, to be held July 20 to 22 in Rancho Palos Verdes, Calif.