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SORO 2015

State of Retailing Online

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SORO 2015 Infographic

Take a look back at the past 10 years of Internet history and see how digital retail has evolved. View the infographic.

Online resources

Research and Webinars

The annual SORO study asks digital retail executives about aspects of their business such as key metrics, top initiatives planned, marketing spending and merchandising investments. The results are summarized in two reports that have become go-to resources for the industry. View resources.

Smartphone shopper

Related articles

Go beyond the report with insights and commentary from the Shop.org team and industry experts. Check out these stories in our News section.

Shop.org Infographic: Mobile commerce

Infographic: Mobile movers and shakers in retail

The 2014 study showed more than half of retailers surveyed are focusing on mobile initiatives. Which companies are leading the mobile revolution? View the infographic.

SORO: An eyewitness to the growth of digital retail

For more than a decade, Shop.org has partnered with Forrester Research to produce the State of Retailing Online study. Our annual surveys explore which industry trends are emerging, how key metrics are evolving, where retailers are investing and how new technologies are changing digital retail. SORO has been an eyewitness to our industry's growth, from a time when “pure play” companies dominated e-commerce to a new omnichannel landscape where digital is a staple of modern retailing. SORO continues to help retailers benchmark their own businesses and plan ahead for what’s next in a highly innovative industry.

Sucharita Mulpuru

Forrester's Sucharita Mulpuru-Kodali presented key findings from the latest SORO study at Retail's BIG Show in 2014.

Frequently Asked Questions

The answers to frequently asked questions are provided as a resource for retailers completing the survey. View the FAQ.

Events

See articles, sketchnotes, presentations, photos and more from the Shop.org Digital Experience Workshop, held July 18-20 in Ranchos Palos Verdes, Calif.

NRF Membership

NRF members come from more than 45 countries and all sectors of retail, from Main Street merchants to online retailers.

MyNRF

Download research, sign up for regional dinners, subscribe to newsletters and customize your view of the latest retail news. Login or create a MyNRF account.