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SORO 2014 Marketing

State of Retailing Online

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Produced annually in partnership between Shop.org and Forrester Research, The State of Retailing Online (SORO) study is highly anticipated research that brings details of all aspects of e-commerce to the digital retail community.

SORO studies are free for members and available for purchase for non-members.

Online resources

Research and Webinars

The annual SORO study asks digital retail executives about aspects of their business such as key metrics, top initiatives planned, marketing spending and merchandising investments. The results are summarized in two reports that have become go-to resources for the industry. View resources.

Shop.org Infographic: Mobile commerce

Infographic: Mobile movers and shakers in retail

The 2014 study showed more than half of retailers surveyed are focusing on mobile initiatives. Which companies are leading the mobile revolution? View the infographic.

Smartphone shopper

Related articles

Go beyond the report with insights and commentary from the Shop.org team and industry experts. Check out these stories in our News section.

SORO: An eyewitness to the growth of digital retail

For more than a decade, Shop.org has partnered with Forrester Research to produce the State of Retailing Online study. Our annual surveys explore which industry trends are emerging, how key metrics are evolving, where retailers are investing and how new technologies are changing digital retail. SORO has been an eyewitness to our industry's growth, from a time when “pure play” companies dominated e-commerce to a new omnichannel landscape where digital is a staple of modern retailing. SORO continues to help retailers benchmark their own businesses and plan ahead for what’s next in a highly innovative industry.

Sucharita Mulpuru

Forrester's Sucharita Mulpuru-Kodali presented key findings from the latest SORO study at Retail's BIG Show in 2014.

Frequently Asked Questions

The answers to frequently asked questions are provided as a resource for retailers completing the survey. View the FAQ.

Shop.org Membership

Be part of the industry’s largest, most vibrant and experienced online retail community and gain access to exclusive research, events and networking opportunities.

Shop.org Research

Gain insight into the emerging trends and best practices in digital retail. Shop.org's original research is conducted in partnership with leading research companies.

Upcoming Event

The Shop.org Online Merchandising Workshop, to be held July 20 to 22 in Rancho Palos Verdes, Calif., helps digital retailers discover new ways to boost conversion and optimize their websites.