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SORO 2015

State of Retailing Online

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SORO 2015 Infographic

Take a look back at the past 10 years of Internet history and see how digital retail has evolved. View the infographic.

Produced annually in partnership between and Forrester Research, The State of Retailing Online (SORO) study is highly anticipated research that brings details of all aspects of e-commerce to the digital retail community.

SORO studies are free for members and available for purchase for non-members.

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Online resources

Research and Webinars

The annual SORO study asks digital retail executives about aspects of their business such as key metrics, top initiatives planned, marketing spending and merchandising investments. The results are summarized in two reports that have become go-to resources for the industry. View resources.

Smartphone shopper

Related articles

Go beyond the report with insights and commentary from the team and industry experts. Check out these stories in our News section. Infographic: Mobile commerce

Infographic: Mobile movers and shakers in retail

The 2014 study showed more than half of retailers surveyed are focusing on mobile initiatives. Which companies are leading the mobile revolution? View the infographic.

SORO: An eyewitness to the growth of digital retail

For more than a decade, has partnered with Forrester Research to produce the State of Retailing Online study. Our annual surveys explore which industry trends are emerging, how key metrics are evolving, where retailers are investing and how new technologies are changing digital retail. SORO has been an eyewitness to our industry's growth, from a time when “pure play” companies dominated e-commerce to a new omnichannel landscape where digital is a staple of modern retailing. SORO continues to help retailers benchmark their own businesses and plan ahead for what’s next in a highly innovative industry.

Sucharita Mulpuru

Forrester's Sucharita Mulpuru-Kodali presented key findings from the latest SORO study at Retail's BIG Show in 2014.

Frequently Asked Questions

The answers to frequently asked questions are provided as a resource for retailers completing the survey. View the FAQ.

Retail's BIG Show EXPO

Tap into the digital trends and technology shaping the future of retail at Retail's BIG Show 2016, January 17 - 20 in New York City.

NRF Membership

NRF members come from more than 45 countries and all sectors of retail, from Main Street merchants to online retailers.


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