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SORO 2015

State of Retailing Online

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Produced annually in partnership between Shop.org and Forrester Research, The State of Retailing Online (SORO) study is highly anticipated research that brings details of all aspects of e-commerce to the digital retail community.

SORO studies are free for members and available for purchase for non-members.

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SORO 2015 Infographic

Take a look back at the past 10 years of Internet history and see how digital retail has evolved. View the infographic.

SORO: An eyewitness to the growth of digital retail

For more than a decade, Shop.org has partnered with Forrester Research to produce the State of Retailing Online study. Our annual surveys explore which industry trends are emerging, how key metrics are evolving, where retailers are investing and how new technologies are changing digital retail. SORO has been an eyewitness to our industry's growth, from a time when “pure play” companies dominated e-commerce to a new omnichannel landscape where digital is a staple of modern retailing. SORO continues to help retailers benchmark their own businesses and plan ahead for what’s next in a highly innovative industry.

NRF Membership

NRF members come from more than 45 countries and all sectors of retail, from Main Street merchants to online retailers.