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CMO Council

If you watch the Super Bowl just for the commercials …

If you think of “seasons” as Mother’s Day, Back to School, Halloween and the holidays instead of Spring and Summer …

If you list demographics and average household spending by zip code when someone asks about your hometown … 

Welcome home. NRF’s retail marketing community provides unique networking and educational opportunities for retail advertising and marketing executives.

NRF CMO Council

The NRF CMO Council serves as the primary advertising and marketing voice for the retail industry. The council is open to any NRF retail member CMO or an organization’s most senior marketing position. A diverse group of talented executives has already joined the newly-formed Council. See the members and learn more. To get involved, contact Kelly Gilmore.

Events & Education

NRF’s CMO Summit brings thought-provoking speakers and meaningful insights to retail CMOs and senior marketing executives.

Educational tracks and individual sessions at Retail’s BIG Show and Summit provide additional ways to discover new ideas and emerging trends. View all upcoming events.

CMO Speakers
Dunkin' Brands' John Costello share insights at this year's CMO Summit.

News & Resources

Marketing stories in our News section spotlight emerging trends, recap the latest research and share the latest tips from industry experts. White papers, reports, and on-demand webinars in our Retail Library help you stay up-to-date on best practices in retail marketing.

Track industry trends by viewing government statistics and consumer data in the Retail Insight Center. Register for a free account to create customized charts.

NRF’s SmartBrief is a daily roundup of the latest retail industry news. Each email provides a concise summary of the day’s most important stories. Preview the latest issue and subscribe to the newsletter.


NRF’s policy agenda is focused on jobs, innovation and consumer value. We’re the voice of retail in our nation’s capital, advocating for the industry on issues like patent reform and data security.

Get involved

Be part of the world’s largest retail trade association. Everyone in your company can take advantage of NRF membership benefits. Learn more or join us.

Staff Contacts:

Vicki Cantrell

Vicki Cantrell
SVP, Communities and Executive Director,

Kelly Gilmore

Kelly Gilmore
VP, Retail Marketing and Advertising

Which types of promotions influence customers?

Access government statistics and consumer survey data in the Retail Insight Center. Create a free account to download customized charts.

How Dunkin’ Donuts gets customers buzzing

In this Q&A, Dunkin’ Brands’ President of Global Marketing and Innovation John Costello talks about the business – and fun – of blending traditional and social channels. Read the interview.

NRF SmartBrief

Subscribe to a free, daily email featuring the latest retail industry news. Learn more or sign up.