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If you watch the Super Bowl just for the commercials …
If you think of “seasons” as Mother’s Day, Back to School, Halloween and the holidays instead of Spring and Summer …
If you list demographics and average household spending by zip code when someone asks about your hometown …
Welcome home. NRF’s retail marketing community provides unique networking and educational opportunities for retail advertising and marketing executives.
NRF CMO Council
The NRF CMO Council serves as the primary advertising and marketing voice for the retail industry. The council is open to any NRF retail member CMO or an organization’s most senior marketing position. A diverse group from great brands serve on the current council. To get involved, contact: Jill Dvorak
Events & Education
Retail CMOs and marketing professionals meet with retail CIOs at NRFtech every summer. The event puts CMOs, CIOs and digital executives in a collaborative environment to share insights on emerging technologies and how these innovations are reshaping the world of retail, as well as how they can help solve current issues. NRFtech is open exclusively to c-suite and senior-level executives, ensuring meaningful interactions with real decision makers. The event is complimentary for NRF members.
News & Resources
This inaugural NRF CMO Council study explores how retail CMOs are allocating their marketing budgets specifically to drive in-store sales. The case studies in the members-only report look at how two retailers are setting up tests in an effort to understand the impact of marketing channels. Download this NRF member benefit report here.
Marketing stories in our News section spotlight emerging trends, recap the latest research and share the latest tips from industry experts. White papers, reports, and on-demand webinars in our Retail Library help you stay up-to-date on best practices in retail marketing
Track industry trends by viewing government statistics and consumer data in the Retail Insight Center. Register for a free account to create customized charts.
NRF’s SmartBrief is a daily roundup of the latest retail industry news. Each email provides a concise summary of the day’s most important stories. Preview the latest issue and subscribe to the newsletter.
A small business owner wears countless hats, but there's one powerful role small retailers might not even realize t… https://t.co/MQ95fQzLsk12 hours ago
This reckless escalation is the latest reminder that Congress must exert its authority on trade policy.… https://t.co/IQAw8X94PG13 hours ago