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CMO Council

If you watch the Super Bowl just for the commercials …

If you think of “seasons” as Mother’s Day, Back to School, Halloween and the holidays instead of Spring and Summer …

If you list demographics and average household spending by zip code when someone asks about your hometown … 

Welcome home. NRF’s retail marketing community provides unique networking and educational opportunities for retail advertising and marketing executives.

NRF CMO Council

The NRF CMO Council serves as the primary advertising and marketing voice for the retail industry. The council is open to any NRF retail member CMO or an organization’s most senior marketing position. A diverse group from great brands serve on the current council. To get involved, contact Kelly Gilmore.

Events & Education

New this summer, retail CMO’s and marketing professionals will be meeting with retail CIO’s at NRFtech, July 26-28. Over the course of 2.5 days, you’ll gain valuable insights into how your organizations can compete in this new retail landscape. And that’s something no other event can offer.

At NRFtech, we’ll introduce you to emerging technologies and how these innovations are re-shaping the world of retail, as well as how they can help solve your current issues. But this event is about more than just tech.

NRFtech puts you in a collaborative environment with CIOs and other digital professionals, for frank discussions on everything from hot-button challenges to big-picture trends. And since NRFtech is open exclusively to c-suite and senior-level executives, you can count on meaningful interactions with real decision makers - all in a 5-star environment on the California coast.  The event is complimentary for NRF members.  For more information click here.

NRF CMO Council members also attend educational tracks and individual sessions at Retail’s BIG Show and Summit provide additional ways to discover new ideas and emerging trends. View all upcoming events.

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CMO Council Dinner - Seattle, WA

News & Resources

This inaugural NRF CMO Council study explores how retail CMOs are allocating their marketing budgets specifically to drive in-store sales. The case studies in the members-only report look at how two retailers are setting up tests in an effort to understand the impact of marketing channels. Download this NRF member benefit report here.

Marketing stories in our News section spotlight emerging trends, recap the latest research and share the latest tips from industry experts. White papers, reports, and on-demand webinars in our Retail Library help you stay up-to-date on best practices in retail marketing

Track industry trends by viewing government statistics and consumer data in the Retail Insight Center. Register for a free account to create customized charts.

NRF’s SmartBrief is a daily roundup of the latest retail industry news. Each email provides a concise summary of the day’s most important stories. Preview the latest issue and subscribe to the newsletter.


NRF’s policy agenda is focused on jobs, innovation and consumer value. We’re the voice of retail in our nation’s capital, advocating for the industry on issues like patent reform and data security.

Get involved

Be part of the world’s largest retail trade association. Everyone in your company can take advantage of NRF membership benefits. Learn more or join us.

Staff Contacts:

Vicki Cantrell

Vicki Cantrell
SVP, Communities and Executive Director,

Kelly Gilmore

Kelly Gilmore
VP, Retail Marketing and Advertising

Which types of promotions influence customers?

Access government statistics and consumer survey data in the Retail Insight Center. Create a free account to download customized charts.

NRF SmartBrief

Subscribe to a free, daily email featuring the latest retail industry news. Learn more or sign up.