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CMO Council

If you watch the Super Bowl just for the commercials …

If you think of “seasons” as Mother’s Day, Back to School, Halloween and the holidays instead of Spring and Summer …

If you list demographics and average household spending by zip code when someone asks about your hometown … 

Welcome home. NRF’s retail marketing community provides unique networking and educational opportunities for retail advertising and marketing executives.

NRF CMO Council

The NRF CMO Council serves as the primary advertising and marketing voice for the retail industry. The council is open to any NRF retail member CMO or an organization’s most senior marketing position. A diverse group from great brands serve on the current council. To get involved, contact: Jill Dvorak

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CMO Council Dinner - Seattle, WA

Events & Education

Retail CMOs and marketing professionals meet with retail CIOs at NRFtech every summer. The event puts CMOs, CIOs and digital executives in a collaborative environment to share insights on emerging technologies and how these innovations are reshaping the world of retail, as well as how they can help solve current issues. NRFtech is open exclusively to c-suite and senior-level executives, ensuring meaningful interactions with real decision makers. The event is complimentary for NRF members.

NRF CMO Council members also attend educational tracks and sessions at Retail’s BIG Show and to discover new ideas and emerging trends. View all upcoming events.

News & Resources

This inaugural NRF CMO Council study explores how retail CMOs are allocating their marketing budgets specifically to drive in-store sales. The case studies in the members-only report look at how two retailers are setting up tests in an effort to understand the impact of marketing channels. Download this NRF member benefit report here.

Marketing stories in our News section spotlight emerging trends, recap the latest research and share the latest tips from industry experts. White papers, reports, and on-demand webinars in our Retail Library help you stay up-to-date on best practices in retail marketing

Track industry trends by viewing government statistics and consumer data in the Retail Insight Center. Register for a free account to create customized charts.

NRF’s SmartBrief is a daily roundup of the latest retail industry news. Each email provides a concise summary of the day’s most important stories. Preview the latest issue and subscribe to the newsletter.


NRF’s policy agenda is focused on jobs, innovation and consumer value. We’re the voice of retail in our nation’s capital, advocating for the industry on issues like patent reform and data security.

Get involved

Be part of the world’s largest retail trade association. Everyone in your company can take advantage of NRF membership benefits. Learn more or join us.

Staff Contacts:

Jill Dvorak

Jill Dvorak
Senior Director, Digital Retail
National Retail Federation 

Mary Kita

Mary Kita
Executive Assistant

Which types of promotions influence customers?

Access government statistics and consumer survey data in the Retail Insight Center. Create a free account to download customized charts.

NRF SmartBrief

Subscribe to a free, daily email featuring the latest retail industry news. Learn more or sign up.