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If you were talking about “responsive design” before it was cool …
If you have more than 100 apps on your phone …
And if you never leave home without a battery backup …

… You’ve come to the right place. NRF works with retail executives with a wide range of backgrounds to take a holistic look at how mobile technology impacts retail and the millions of people who shop with us every day. 

Mobile is changing the way shoppers interact with brands, and retailers are responding with game-changing innovation.

News & Research

Original research, including quarterly Think Tank articles and Snapshot reports provide a thorough overview of the latest trends and data.

Mobile stories in our News section spotlight emerging ideas, recap recent studies and share insightful tips from industry experts.

Track industry trends by viewing government statistics and consumer data in the Retail Insight Center. Register for a free account to create customized charts. SmartBrief is a free, daily email newsletter for online and multichannel retailers. Each issue provides a concise summary of the day’s most important news stories impacting our industry. Preview and subscribe to the newsletter.

Events & Education

Throughout the year, live webinars and archived replays help you stay up-to-date on best practices for mobile retailers. View upcoming events.

Educational tracks and individual sessions at Retail’s BIG Show and Summit provide additional ways to discover new ideas in mobile retailing.

At Retail’s BIG Show, Twitter Chairman and Square CEO Jack Dorsey talked about the power of technology and retail’s role in communities.


NRF’s policy agenda is focused on jobs, innovation and consumer value. We’re the voice of retail in our nation’s capital, advocating for the industry on issues like mobile payments, data security and patent lawsuits.

NRF’s Integrated Mobile Initiative (IMI)

IMI is a collaboration between the National Retail Federation and its partners to help businesses develop, enhance and grow their mobile initiatives.

Executives from more than a dozen influential companies have already joined the IMI Task Force. See the members and learn more.

Staff Contacts:

Vicki Cantrell

Vicki Cantrell
SVP, Communities and Executive Director,



Artemis Berry

Artemis Berry
VP, Digital Retail
202-626-8118 SmartBrief

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