Floating Share Widget
If you were talking about “responsive design” before it was cool …
If you have more than 100 apps on your phone …
And if you never leave home without a battery backup …
… You’ve come to the right place. NRF works with retail executives with a wide range of backgrounds to take a holistic look at how mobile technology impacts retail and the millions of people who shop with us every day.
News & Research
Mobile stories in our News section spotlight emerging ideas, recap recent studies and share insightful tips from industry experts.
Track industry trends by viewing government statistics and consumer data in the Retail Insight Center. Register for a free account to create customized charts.
Shop.org SmartBrief is a free, daily email newsletter for online and multichannel retailers. Each issue provides a concise summary of the day’s most important news stories impacting our industry. Preview and subscribe to the newsletter.
Events & Education
NRF’s Integrated Mobile Initiative (IMI)
IMI is a collaboration between the National Retail Federation and its partners to help businesses develop, enhance and grow their mobile initiatives.
Executives from more than a dozen influential companies have already joined the IMI Task Force. See the members and learn more.
The 2013 report, produced by Shop.org in partnership with comScore and The Partnering Group, examines how consumers increasingly use smartphones and tablets for shopping research and purchases. Learn more.