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Retail makes Jobs

Retail Means Jobs

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Jobs. Innovation. Consumer Value.

Tens of millions of American jobs depend on the retail industry – in fact, retail is the largest private sector employer in the country. Anyone whose job results in a consumer product – from those who supply the raw materials to factory workers to the truck drivers who deliver goods to stores – counts on retail for their livelihood. With 3.6 million stores drawing on a vast array of suppliers, retail supports 42 million jobs and represents $2.6 trillion of annual GDP in the United States.*

With stores in every community, merchants connect daily with consumers and are a key barometer for the economy. And after more than a century of representing those merchants, the National Retail Federation continues to be known as the “Voice of Retail."

Retail Means Jobs

This powerful idea is what the National Retail Federation supports and promotes every day, through advocacy, communications and education. Retail helps drive our economy, and NRF exists to serve retail and help it grow.


Retail powers our national economy, drives innovation, provides consumer value and connects the economy. Learn more about the value of retail across our entire economy and in communities around the country.


Retail's Impact on the U.S. Economy

In 2014, the National Retail Federation engaged PricewaterhouseCoopers LLP to update a comprehensive and in-depth study on the impact of the retail industry on the U.S. economy. Download the report.

* Source: PricewaterhouseCoopers LLP, The Economic Impact of the U.S. Retail Industry, October 2014. All data pertain to 2012.

Retail's Impact
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Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.