This is Retail
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Retail impacts everyone, everywhere, every single day. And no one has more of an impact on the retail industry than the employees themselves. As the nation’s largest private-sector employer, with 3.7 million retail establishments across the country — employing close to 30 million people and serving every community in the nation — retail has a lot of stories to tell.
These are just a few of the stories we’ve collected from retail business owners and employees across the country. For the last two years, we have traveled around the country visiting with retailers large and small to show what it’s really like to work in retail. View our Retail Across America series.
About NRF’s This is Retail Campaign
Retail is about more than providing consumers with great products. In 2013, the National Retail Federation launched This is Retail to highlight the industry’s opportunities for life-long careers, how retailers strengthen communities and the critical role that retail plays in driving innovation.
- NRF’s This is Retail campaign brings together industry advocates from established and emerging retail brands to share their career, community or innovation stories in the public arena, challenging many of the misperceptions that exist about the retail industry and its employees. This national effort and its tagline have become a platform for retail employees across the nation and the cornerstone of NRF’s advocacy efforts. These personal stories reach a wide audience and are consistently covered by national, state and local media across the country.
- An extension of This is Retail, the Retail Across America series brings together retailers, universities and students pursuing careers in the industry with state retail associations, legislators and opinion leaders. By the end of 2016, the series will include partnerships with almost 300 retail companies, 21 state retail associations and interviews with a number of public officials. Learn more and explore the stories.
Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.
New research shows how jobs in retail prepare America's workforce for success: Hiring managers across all industries view retail experience positively and value the foundational job skills that retail instills in its employees.
We set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America.