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Retail Across America

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As a national advocacy organization based in Washington, D.C., it's our responsibility to meet with the business owners and associations across the country that make our industry great.

Join the road trip

We set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. Watch the video stories from each state and find out where we're headed next.

One year after launching Retail Across America under the This is Retail campaign, NRF looks back on a year of uncovering some of the industry’s most inspiring and powerful retail stories. Check out some of our most memorable moments from 2014.

Small Business Learning Labs

Retail Across America: Small Business Learning Labs are educational programs designed for small retailers around the country. The half-day events begin with fast-track sessions on topics ranging from marketing and social media to technology and payments. Attendees also hear from a C-suite panel featuring some of the nation’s top retailers.

Retail Across America truck at Retail's BIG Show

Retail's BIG Show

Retail Across America made a big splash at Retail's BIG Show 2015. Thousands of attendees visited our photobooth and stopped to check out the industry's impact in their home state on our retail jobs map. Download and share the map (PDF).

50 States, 50 Stories
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Retailers across the United States are dedicated to their customers, their employees and their communities. Stories from each state shows the face of Retail Across America. See who’s featured from your state.

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Retail Across America: Nevada
This is Retail

NRF's award-winning This is Retail campaign brings together industry advocates from established and emerging retail brands to share their career, community or innovation stories in the public arena – challenging many of the misperceptions that exist about the retail industry and its employees.

Retail's Impact
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Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.