For optimal user experience, please upgrade your browser.
California road trip

Retail Across America

Floating Widget

Floating Share Widget

We set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America.

One year after launching Retail Across America under the This is Retail campaign, NRF looks back on a year of uncovering some of the industry’s most inspiring and powerful retail stories. Check out some of our most memorable moments along the journey and get a sneak peek of where the Retail Across America road trip is headed next.


  • Texas
  • Kentucky
  • Nevada
  • New England: Connecticut, Massachusetts, New Hampshire, Vermont
  • Minnesota


Retail Across America truck at Retail's BIG Show

Telling the story of retail's impact

Retail Across America made a big splash at Retail's BIG Show 2015. Thousands of attendees visited our photobooth and stopped to check out the industry's impact in their home state on our retail jobs map. Download and share the map (PDF).

50 States, 50 Stories
Retail Across America: 50 States, 50 Stories

Retailers across the United States are dedicated to their customers, their employees and their communities. Stories from each state shows the face of Retail Across America. See who’s featured from your state.

Connect on Instagram
This is Retail photos and videos on Instagram
This is Retail

NRF's award-winning This is Retail campaign brings together industry advocates from established and emerging retail brands to share their career, community or innovation stories in the public arena – challenging many of the misperceptions that exist about the retail industry and its employees.

Retail's Impact
U.S. map

Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.