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Retail Across America: California

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NRF partnered with the California Retailers Association to explore retail stories across the state, stopping first at The Grove in Los Angeles to talk with Caruso Affiliated Founder and CEO Rick Caruso. As the visionary behind some of the highest-grossing retail centers in the world, Caruso shares how integral retail is to the California economy, as well as the industry’s impact on careers, community and innovation. Retail in California is diverse, exciting and a true destination for shoppers around the world.

How the Magic Happens: Behind-the-Scenes at Disney Store

NRF goes behind the scenes at Disney Store headquarters in California with VP of Planning and Buying Paul Watson and Design Director Nomi Vela as they share the passion and process of bringing Disney’s storytelling magic to life through the products they create for customers.

The Big Community Impact of Small Retailers in San Francisco

These three small businesses in San Francisco thrive off of the community’s engagement and influence. Here you’ll see how 826 Valencia’s on-site tutoring center is made possible through store proceeds and community support, the celebration of Japanese culture through specialty niche retailers in Japantown, as well as the importance of interaction at Flora Grubb Gardens, where communal spaces are an integral part of the store experience.

Talking with the Experts at Sport Chalet

It’s all about know-how at Sport Chalet’s downtown LA next-generation concept store, where the company’s commitment to employee expertise and knowledge is on display. At the Expert Center, equipped with audio-visual technology, reconfigurable seating and display elements, customers can attend classes and clinics designed to encourage athletes of all experience levels to discover something new and embrace an active lifestyle.

Photojojo creates 'real life' connections with online customers

San Francisco’s Mission District is a lively neighborhood that’s home to Photojojo, a small online retailer that sells smartphone accessories and camera “goodies” to photography enthusiasts. We sat down with CEO Jen Giese to find out how her digital company creates unique experiences that bridge the gap between online and “real life,” delighting customers around the world. We also interviewed June Kim, a photographer at Photojojo, to see what a creative career in retail is really like.

How a fifth-generation family business keeps customers coming back

Readers Fine Jewelers owner Eddie Guerboian talks about what it means to see his children step into leadership roles at the fifth-generation retail business, and his son Avo shares his perspective on growing up in the family business and continuing the legacy of remarkable customer relationships at this store in Santa Monica.

NRF Student Association correspondent Kelly Carton in California

On the road: Five days with eight amazing retailers

What do a pirate supply shop, a global retailer and a fifth-generation jewelry store have in common? Passion for retail and enthusiasm for careers in the industry. During a week-long road trip, University of Arizona student Kelly Carton went behind the scenes with Retail Across America to see what retail is like in Los Angeles and San Francisco. Read Kelly's recap.

Retail Across America
Retail Across America street

We set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America.

This is Retail

NRF's award-winning This is Retail campaign brings together industry advocates from established and emerging retail brands to share their career, community or innovation stories in the public arena – challenging many of the misperceptions that exist about the retail industry and its employees.

Retail's Impact
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Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.