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Retail Across America: Massachusetts

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With about 75,000 retail establishments, Massachusetts has every type of retailing you can imagine. Watch as Dave’s Soda and Pet City owner Dave Ratner, Circle Furniture's Director of Business Development and Retailers Association of Massachusetts President Jon Hurst discuss the state’s economic and community reliance on the retail industry. 

In Massachusetts, retail supports more than 928,000 jobs and contributes more than $57 billion to the state’s economy.

NRF and the Retailers Association of Massachusetts visited retailers in Agawam, Lexington, Acton, Essex and Boston during the Retail Across America road trip.

Check out more videos in this series, featuring companies like Dave’s Soda and Pet City, Circle Furniture, Woodman’s of Essex, Willow Books, Michelson’s Shoes and Johnny Cupcakes

Massachusetts small businesses have mass appeal

A thriving community is a top priority for small businesses in Massachusetts. In this video, hear from Circle Furniture's Director of Business Development, Steve Woodman of Woodman’s of Essex, Willow Books’ David Didriksen and Dave Ratner of Dave’s Soda and Pet City as they share how their businesses play an important part in the state’s local communities.

Growing up retail

For these retailers, growing up in the business makes for a lifetime of memories. Watch as Massachusetts’ Woodman’s of Essex and Circle Furniture and Maine’s Gifford’s Famous Ice Cream and Renys share the joy of running a family business and serving multiple generations of customers.

One store, four generations

Eric Michelson’s great-grandfather opened Michelson’s Shoes in Massachusetts almost 100 years ago. Since then, four generations of the Michelson family have run the company. For current operator Eric, that also means serving four generations of customers, which he says is one of the best parts of the business.

Johnny Cupcakes on how to build a brand

Johnny Earle started his t-shirt company Johnny Cupcakes out of the trunk of his car at just 19 years old. The popular brand has garnered a cult following and it’s all thanks to Earle’s unparalleled thinking. Watch as he takes us behind the scenes of his Boston store and shares a few secrets to his branding success.

Unexpected jobs in retail: Meet the “Fish Guy” at Dave’s Soda & Pet City

From building indoor ponds to chatting with aquarium hobbyists, Matthew Moretti‘s job at Dave’s Soda and Pet City is forever changing and no day is the same. In this video, Moretti takes us inside his unique career and shares his favorite parts about working in retail.

A taste of New England

Buying local and staying true to its heritage is what makes New England food so special. Whether it’s the lobsters and fried clams at Woodman’s of Essex in Massachusetts, sweet treats from Gifford’s Famous Ice Cream in Maine or fresh maple syrup from Franklin Farm in Vermont, New England restaurants and retailers offer endless options for experiencing the area’s local flavors.

Explore more stories about retail in Massachusetts:

A responsibility to retail in Massachusetts
Retail has been the backbone of Massachusetts’ communities and economy since the days of Merchants Row in 17th-century Boston.

Small business is a big deal in Massachusetts
Retail Across America visits retailers in the Bay State that support their families and communities by serving generation after generation of loyal customers. 

Community strong
How retailers and law enforcement joined together in response to the Boston Marathon tragedy.

Retail Across America
Retail Across America street

We set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America.

This is Retail

NRF's award-winning This is Retail campaign brings together industry advocates from established and emerging retail brands to share their career, community or innovation stories in the public arena – challenging many of the misperceptions that exist about the retail industry and its employees.

Retail's Impact
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Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data.