Back-to-School shopping

51% of back-to-school families are shopping earlier this year compared to last year out of concern that prices will rise due to tariffs.

Explore the data

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

NRF Back-to-School consumer trends webinar graphic.

2025 Back-to-School Webinar

July 23, 2025 | 1 p.m. ET

Dive into the latest back-to-school consumer data and hear how tariffs are impacting spending this year.

Shopping on mainstreet.

Tariffs threaten the American Dream

Small businesses, which make up 98% of retailers and support more than 13 million American jobs, are particularly vulnerable to tariffs.

Ship with containers

Speak out against tariffs

Tell Congress about the impact of increased costs and uncertainty from tariffs today.

Retail sales slowed in June

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, shows retail sales slowed in June amid continued consumer worries about the impact of government policies on the economy.

Highlights from NRF PROTECT

Retail risk, cybersecurity and law enforcement professionals came together in Grapevine, TX for NRF PROTECT 2025. View key moments and special highlights from the event.

Highlights from NRF's State of Retail & the Consumer

Hear what important retail leaders had to share at NRF’s fifth annual State of Retail & the Consumer virtual event.

State of Retail and the Consumer virtual event.

NRF Retail Monitor Plus

The NRF Retail Monitor Plus is NRF’s latest offering from the Center for Retail & Consumer Insights, leveraging innovative and powerful new purchase data to help guide and inform our members through the ever-changing retail landscape. 

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NRF Events

NRF 2025: Retail's Big Show Europe

Sep 16, 2025 - Sep 18, 2025

Paris

NRF 2025: Retail's Big Show Europe

Retail’s Big Show Europe is the most comprehensive retail gathering in Europe and will address major challenges and opportunities facing the European retail market.

California Retail Law Summit

Oct 26, 2025 - Oct 28, 2025

Meritage Resort and Spa

Napa, CA

California Retail Law Summit

Get ahead of the most pressing law and policy issues impacting retailers operating in California.

NRF Rev

Jan 11, 2026 - Jan 12, 2026

Sheraton Times Square

NYC

NRF Rev

NRF Rev is a new event where reverse logistics meets revenue strategy.

NRF 2026: Retail's Big Show

Jan 11, 2026 - Jan 13, 2026

Jacob K. Javits Convention Center

NYC

NRF 2026: Retail's Big Show

NRF 2026: Retail’s Big Show is the industry’s number one resource for staying informed and ahead of where your consumers are going.

Retail Gets Real Podcast

Tune in for unfiltered, insightful conversations with the industry’s most interesting people and hear NRF's latest episode on succeeding as a young professional in retail.

NRF 2024 Year in Review

NRF empowered retailers in 2024 through innovative advocacy, expanded global events and unique ways of telling retail’s story.

NRF Foundation Honors Honorees

NRF Foundation Honors 2025

The 10th annual NRF Foundation Honors raised more than $2.7 million to fund the NRF Foundation’s career development programs and resources.

Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state.

Small business with an open sign.

How a retail job sets workers up for career success

From communication and problem solving to conflict resolution and time management, retail cultivates essential skills for every career path. New research from the National Retail Federation Foundation shows the average retail career move occurs every 14.5 months - and brings a 15.2% pay increase.

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Latest from NRF

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