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NRF 2020 Vision: Retail’s Big Show

Retailers save $400 by Aug. 23

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

Retail store growth continues

For every retailer closing stores, five are opening stores.

Photo of open sign on shop door
NRF CEO Matthew Shay on CNBC 8-19
Tariffs hurt retail

Video: NRF President and CEO Matthew Shay discusses the impact of new tariffs on goods from China. 


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Back-to-school shopping update

Halfway done but more to do

On average, consumers surveyed August 2-8 said they had completed just over half (54 percent) of their shopping.

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STORES Hot 100

The nation’s fastest-growing retail companies, ranked.

Lidl Supermarket opening day

NRF’s podcast: Retail Gets Real

How retailers can prepare for the workforce of the future
Two employees at BJ's walking and smiling
Retail Gets Real episode 132: Carrie Duarte from PwC’s Workforce of the Future.
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How Lilly Pulitzer stays fresh for a new generation
Michelle Kelly recording a podcast
Retail Gets Real episode 131: A conversation with Lilly Pulitzer President Michelle Kelly.
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3 elements for creating extraordinary retail experiences
Harvard's Jeffrey Rayport delivering opening remarks at NRF NXT
Retail Gets Real episode 130: Harvard retail expert Jeffrey Rayport discusses a winning combination for retail success.
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Tips for future-proofing today’s retail
ordering food at a McDonald's self-service kiosk
Retail Gets Real episode 129: An expert’s view of what lies ahead for retail and how we can adapt and evolve.
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How Gap Inc.’s LP leader also helps preserve the planet
Women in rice field in India
Retail Gets Real episode 128: Gap’s Keith White discusses trends in retail loss prevention and global sustainability.
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Data privacy and the customer experience
inserting a chip card to pay for groceries
Retail Gets Real episode 127: How retailers must build a relationship based on trust when it comes to customer data.
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Committing to customer centricity

A three-step approach to real change

What it takes to close the gap between the theory and the reality of putting the customer first.

girls are walking with shopping bags outside

More from the blog

How DSW stepped up its loyalty program
three women with their legs up show off their shoes from DSW
At NRF NXT, DSW executives shared the keys to a successful loyalty program relaunch.
Read more
The increasing overlap between loss prevention and tech teams
NRF PROTECT 2019 session - LP and IT working together
How three retailers join the two functions of loss prevention and cybersecurity.
Read more
3 tips from H&M for turning influencers into ambassadors
Mario Moreno, Head of Marketing, H&M USA
H&M found the right influencers, built relationships and created personalized activation plans for the H&M League.
Read more
Trunk Club stylist helping fit a jacket on customer
Personalization at scale

5 keys to delivering tailored experiences 

Learn more about consumers’ needs, desires and concerns about targeting and personalization.


NRF SmartBrief

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Michelle Gass, CEO of Kohl's
The Visionary 2020

The National Retail Federation has named Michelle Gass, CEO of Kohl’s, as The Visionary 2020 — the first woman to receive this pinnacle award. Gass has driven momentum in the Kohl’s business and fostered a culture of innovation and inspiration. She will be recognized for her impact on retail at the NRF Foundation Honors in January 2020.