NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Holiday consumer spending outlook

NRF President and CEO Matthew Shay discusses what retailers and consumers can expect this holiday season on Fox Business.

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NRF's Matthew Shay appears on Fox Business Nov. 24, 2023.

NRF launches the Center for Retail & Consumer Insights

This Center is the NRF’s hub for data-driven insights into the modern retail industry and the consumers who drive it.

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Retail Holiday and Seasonal Trends

Winter holidays forecast 2023

The National Retail Federation forecast that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion.

Read the press release

Retail Events

NRF 2024: How Earvin “Magic” Johnson built success from the ground up

January 14-16
New York, NY

Join us at NRF 2024: Retail's Big Show to witness a keynote session featuring NBA Hall of Famer and businessman Earvin "Magic" Johnson. Discover the trajectory of Magic Johnson's career, from his days as a member of the original Dream Team to his current role as chairman and CEO of Magic Johnson Enterprises (MJE).

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Retail advocacy

Loss Prevention

Fight Retail Crime Day 2023 makes a big impact

NRF President and CEO Matthew Shay speaking at Fight Retail Crime Day

Retail community and policy leaders unite to combat organized retail crime.

On the Hill

NRF in Washington: Advocacy update October 2023

Even with a divisive Congress, there remain opportunities to advance key policy priorities.

On the Hill

Put Main Street over Wall Street

Your local merchants are fed up with unfair swipe fees

Excessive swipe fees hurt small businesses. It’s time to pass the Credit Card Competition Act.

Retail Safety and Security Tools

National Retail Security Survey 2023

Man installing security camera on wall outside

Retail crime, violence and theft continue to impact the retail industry at unprecedented levels.

NRF Blog

A look at JCPenney’s $1 billion reinvestment project

Retail Gets Real episode 323: EVP and Chief Merchandising Officer talks exclusive partnerships, expanded merchandise offerings and the holidays.

J.C. Penney’s Executive Vice President and Chief Merchandising Officer Michelle Wlazlo in store.

Latest from NRF

Retail Gets Real Podcast

How teen entrepreneur Jungmin Kang built a multi-million dollar slime business

Retail Gets Real episode 327: The founder and CEO of Snoopslimes talks about starting a business.

Retail Gets Real Podcast

How Burlington drives impactful change with its DEI strategy

Retail Gets Real episode 326: Mecca Mitchell shares her thoughts on community impact, leadership and organization.

Connected Commerce

10 can’t-miss New York City retail experiences

Tiffany & Co. on 727 Fifth Avenue in NYC.

Top retail stores to visit during NRF 2024: Retail’s Big Show.

Retail Sales

Census: Sales Grew in October But Continue to Slow

Retail sales kept up a long streak of year-over-year gains in October even though the rate of growth continued to slow.

Retail Gets Real Podcast

Retail leaders rally to fight retail crime

Individuals on Capitol Hill for Fight Retail Crime Day 2023.

Retail Gets Real episode 325: NRF’s David Johnston on the problem of organized retail crime.

Retail Sales

New monthly "CNBC/NRF Retail Monitor," powered by Affinity Solutions

NRF and CNBC announce the launch of their monthly “CNBC/NRF Retail Monitor,” powered by Affinity Solutions.

Monthly Economic Review

Monthly Economic Review: November 2023

2023 Holiday sales will have a ‘whole new set of dynamics’.

Retail Gets Real Podcast

How reverse logistics makes the retail cycle go around

Retail Gets Real episode 324: Tony Sciarrotta of the Reverse Logistics Association explains the cycle of returned items.

NRF Foundation Announces Top Five Finalists for Next Generation Scholarship

The scholarship is for students of various and diverse academic backgrounds.

Connected Commerce

6 things retail communicators are thinking about

NRF's Retail Communicators’ Network meeting 2023

As the industry evolves, so does the need to communicate its stories effectively.

Retail Gets Real Podcast

A look at JCPenney’s $1 billion reinvestment project

Retail Gets Real episode 323: EVP and CMO Michelle Wlazlo talks about partnerships, expanded offerings and the holidays.

Retail Gets Real Podcast

Taking on credit card swipe fees with the Savvy Shopkeeper

Retail Gets Real episode 322: Small business co-owner Kathy Cruz is fighting for credit card market fairness.

NRF releases retail principles for AI

The Principles for the Use of Artificial Intelligence in the Retail Sector supports the industry’s artificial intelligence governance. Developed through its Center for Digital Risk & Innovation, the principles encourage effective governance of AI.

Read the press release

NRF Foundation's The List 2024

The NRF Foundation announced that Mecca Mitchell, senior vice president of leadership and organizational development, diversity, equity and inclusion, and community impact for Burlington Stores, is on The List of People Shaping Retail’s Future 2024.